Public relations, or PR, is a critical tool with gobs of value for any business large or small. The goal of this practice is to build relationships with media personalities and industry influencers who will produce favorable coverage for your business. For startups, good PR is something that is a must in order to attain […]
Social media is a beast of a tool, but most just don’t know how to use it effectively. Contrary to the many naysayers, social is an extremely useful tool to increase revenues. It’s not just a hotbed of cluttered content. It’s a place to connect and engage with your audience, and drive sales too. As […]
Over the past few years, crowdfunding has evolved into a $16 billion industry. It’s a massive resource for entrepreneurs to gain capital for a project and set the wheels of production in motion. In 2014, Kickstarter transformed 22,252 ideas into real life products, services, or businesses — however, far more proposals gained little to no traction […]
Amazon is the largest and most powerful ecommerce platform in the world. For any new ecommerce start-up, developing a powerful presence on Amazon means more than product sales, it can bring massive brand awareness too. Amazon is a world of clutter and competition, however, so brands need a rock solid game plan if they want […]
YouTube is a driving force to building brand awareness, developing a substantial following, and generating sales. As the second largest search engine on the planet, people are constantly turning to YouTube influencers to discover helpful tips, find reputable products, and honest reviews. On YouTube, the fitness industry is one of the most competitive niches by […]
Crowdfunding is the one of the newest waves of gaining investors and capital for a product or business; the power to go from zero to launch is staggering. The most famous of these cash harvesting platforms is Kickstarter. In 2014, $529 million dollars was pledged to successfully fund 22,252 projects, however, not all campaigns receive the attention […]
As we recently reported on Periscope, visual content is a goldmine and there is no better way to engage an audience than to put them right in the middle of the action. With sites like Meerkat and Periscope exploding in popularity almost overnight, it comes as no surprise that more platforms are looking to cash in […]
Few modern brands have done a better job of building a brand that delivers results than Red Bull. The Austrian-based energy drink maker is all about living life on the edge — or at least aspiring to do so as you indulge in a taurine-fueled fantasy one can at a time. Red Bull is far […]
Live streaming video services are one of the hottest new marketing trends. With platforms such as Periscope, Blab, and Meerkat dominating headlines, marketers are flocking to these spaces to leverage the benefits of intimate audience engagement and authentic brand portrayal. But while the platforms may be drawing bigger and bigger audiences, not all streamers are […]
Thanks to social media, influencer marketing has become a juggernaut for increasing leads, brand awareness, sales, and just about any other business goal you can think of. PeerIndex CEO, Azeem Azhar states that, “Influence marketing is going to be huge – and will become an essential part of the marketing mix over the coming years. […]