Email is anything but dead. That is, according to the latest McKinsey & Company study, email is still an amazing 40 times more effective at acquiring customers than Facebook and Twitter combined. In fact, the study points out, 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is […]

What’s the best way on a budget to learn about campaigns that really move the needle? To observe how others are doing it. Below we show you our three different marketing campaigns, and our thoughts on each. #1 How this quiz generated 2700 emails and 6200 page views in 72 hrs spending only $150 Evolve! […]

At Evolve! we’re constantly on the lookout for what I call Andy Johns growth hacks for our clients. If you don’t know Andy, you should follow him online. I also wrote about him on Forbes here. Much of what we learned and developed into a model, was developed from Johns’ insights from Facebook, Twitter and Quora. […]

Video isn’t just a nice-to-have or last-minute add-on anymore.  It’s quickly become the single-most effective way to spread a brand’s message through on a trusted, person-to-person basis.  It has therefore become core to many digital marketing campaigns. In parallel many brands are flocking to so-called social media stars whose value essentially lies in their large number […]

Many brands struggle to establish a meaningful presence outside local boundaries. While social media has made a global reach possible for all to achieve, it is still a difficult undertaking. Here are 4 steps toward social globalization that your brand can take to reach the masses; all steps we employ regularly at Evolve! with far-reaching […]

Visual content is now the marketing money shot. From the massive amounts of image accompanied posts on Facebook and Twitter, to YouTube’s 1 billion plus monthly active users; people want visual content. As this trend continues to explode, the new and innovative social live streaming site, Periscope, emerges with the potential to dramatically shift online marketing. While live […]

Influencer marketing. It’s all the rage, but like many newer (or new-again) marketing efforts in the digital age, it isn’t often well understood or well implemented. Part of the problem lies in the diversity of “influencers” out there and the myriad ways their positions of authority can be tapped into by different brands. Here are […]

Influencer marketing is a red hot premise with a heck of a lot of confusion. Influencer marketing campaigns are one of the single most effective avenues a brand can utilize to expand reach, cement credibility, and become an established thought leader within any given niche. But it’s hardly a one-size-fits-all execution and the devil, as […]

Human beings are hardwired to be visual learners. As a species, we absorb visual data faster than any other form of transmitted information. This is precisely why visual content is currently experiencing such a massive surge in online popularity and why people love infographics so darn much. When the term “infographics” is searched through Google, […]

Beauty is only skin deep, but the right marketing campaign can get right to a person’s core.. Whether your approach is spunky, straightforward, or plain old fun, get an influencer on board and you’re far more likely to see your campaign go viral. Here’s an example of each just to show you what we mean. […]