Survey: Which Marketing Channel Is 40% More Effective Than Facebook And Twitter Combined?

Survey: Which Marketing Channel Is 40% More Effective Than Facebook And Twitter Combined?

Email is anything but dead.

That is, according to the latest McKinsey & Company study, email is still an amazing 40 times more effective at acquiring customers than Facebook and Twitter combined.

In fact, the study points out, 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is still 3 times that of social media, and the average order value is 17% higher.

Long live email right?

Well at Evolve! we wanted to test those results with you and hear what you have to say. Specifically, we want to know:

  1. Which marketing channels are giving you the greatest results?
  2. With Facebook algorithm changes, how likely are you to stick with the platform?

There are a few more questions around online advertising and influencer marketing, and we’ll share the results in a few weeks.

We are also giving away 3 Apple Watches in a drawing. To enter, just complete the survey.

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