Are your brand influencers giving you the desired share of voice on social media? Here’s how you can utilize the power of influencer mapping to maximize the returns on your marketing investments. Today we are witnessing a substantial rise in influencer marketing, where social media is the kingdom and influencers are the gracious kings and […]
Are you wondering how to earn money on Instagram? According to the Facebook survey, 81% of users on Instagram say that the social media platform helps market their products and services. Promoting your brand on Instagram will help reach more audiences because Instagram has more than 1 billion active users. Instagram is a competitive place […]
Content marketing has evolved over the years from a prominent buzzword to an integral part of marketing in the digital space. As an essential element to online advertising, almost every brand is getting in on producing content, making it all the more difficult to stand out. Content Marketing Institute recently reported that in 2014, 38% of B2B […]
Social engagement is a pivotal part of growing your audience, developing brand loyalty, and turning customers into true brand advocates. But scheduling tweets for every day of the week is a rather time consuming process, and if your engagement numbers are in the dumps, it might not even seem worth it at times. More than that, […]
Facebook advertising is all the rage these days, but there’s so much information—and so much fine tuning you can do—that it can easily seem overwhelming. Toss in the “Custom Audience” capability and you might be ready to throw in the towel, even though you KNOW that the right audience being served the right campaign can […]
Influencer marketing has officially become a mainstream modality that is hotter than ever, with many industries set to increase their influencer budgets yet again in 2016. If you do influencer marketing correctly, it works. The results can achieve massive brand awareness, amplified sales, gigantic growth spurts for brand social media accounts, and so much more. Influencer […]
Sales are the most important metrics of nearly every company. Sales are your revenues, your life blood, your vital flow. Consistent sales begin and end with great lead generation. If you’re not good at converting traffic into actual interested customers, you’ll never get them down the sales funnel. So this is a great area to […]
Jet.com has landed, and it’s had a jumbo-sized impact on online retail…or at least so the company would have you believe. They’ve barely been around for a year, but this hopeful Amazon competitor—founded by a serial entrepreneur whose last venture was bought by the Bezos behemoth for half a billion dollars—has major investor backing, big deals with big […]
Marketing on Instagram is a must for many brands these days. Instagram boasts more than 400 million users, stellar engagement stats, and can score you major authority and authenticity points with the younger generations, who dominate the platform. With new and improved ad features hitting the platform just a few months ago, advertisers from all over are looking […]
Amazon is one of the single most powerful and authoritative ecommerce platforms on the planet. Entrepreneurs can literally make millions just by learning to leverage the digital storefront correctly and efficiently. Yet winning the ecommerce game is anything but easy. If you want to make this your core business, it takes loads of education and dedication. For […]