If you’re a marketer, you know better than anyone you’ve got to spend money to make money. In order to get any message out to the masses, man (or woman) power needs to be employed, materials developed, tools implemented, and so so forth. If you have a home run marketing strategy, you’re going to need […]
Amazon has been around for awhile, and pretty much anyone who’s anyone in the ecommerce world has had plenty of experience with the platform. That means there’s plenty of advice out there on what you should be doing—look for a list of best practices for Amazon sellers, and you can spend days sorting through all the details. […]
Snapchat is a rabble-rouser. People are insanely opinionated about this bold new social player. In just a few short years, the channel has accrued more than 100 million daily active users with reports of its monthly active users nearing the 200 million mark. Additionally, Snapchat’s video traffic rivals that of Facebook, reaching 8 billion daily views. Snapchat is quickly […]
Nearly everyone on the planet wants to work in a job where they set their own hours, take on the tasks they want to do, and have complete control over the money they make. For many, this sounds like an idealistic fantasy that is simply unattainable. For others, this is called entrepreneurship. Becoming an entrepreneur […]
Over the past several years, influencer marketing has been building momentum and has transformed into an epic advertising force, thanks to out-of-touch marketing messages and social superstars who have built enormous followings. Since 2014, the term “influencer marketing” has doubled in the number search queries year over year. The modality has officially become mainstream and everyone […]
Influencer marketing has become a monster practice for brands to hit various KPIs. As far as platforms to leverage, YouTube is arguably the most compelling and powerful for getting a company’s message out to the world. YouTube is not only the most popular video site on the internet, but it has transcended broadcasting to become […]
You know all about the marketing power of online video generally. You know how video content is currently estimated to account for more than 50% of all data transfer across the Internet, how live video sharing platforms are cropping up like weeds, how video content is now the consumer-preferred media across all demographics in virtually […]
Video content is beginning to dominate virtually every online portal these days. Head to Twitter, and you’ll inevitably see a Periscope broadcast promoted. Move to Facebook, and you are likely to have numerous notifications on how “so-and-so is now live.” And everyone’s favorite video service, YouTube, the second largest search engine on the planet, integrates with […]
For most brands, when it comes to building email subscribers, awareness, and social followings, time is of the essence. The goal is to obtain the most substantial results possible, by reaching as many eyeballs as you can, in a relatively short window of time; not an easy task in today’s highly competitive environment. Most brands […]
Live streaming has been taking over the media as of late. No matter which social platform you are on, you are likely to see live-streamed content. Click on Facebook, and you have 10 notifications that folks you follow are live-streaming. Move to Twitter and you are likely to scroll past several updates that someone is […]