Thanks to the irrepressible popularity of social media, the lines between personal and professional branding have been almost completely erased. Today, it is essential for any business person to have an established personal brand; personal branding helps to authenticate an individual as a thought-leader, expand their reach, and contribute to their revenue stream. Building a […]
People’s purchase decisions are more informed than ever before. Buyers not around waiting for a company to give them the data they need. They’re conducting extensive, personalized research before speaking to any sales professional. Brand advocates can influence those decisions, cultivating brand loyalty, and generating an abundance of qualified leads through social engagement. Like Green Bay Packers […]
Dollar-for-dollar, the ROI on a viral influence marketing campaign can be far greater than on any other marketing campaign. Many brands struggle with execution, however; in large part because the field is rapidly evolving and experienced influence marketers are few and far between. Recently, Fanatics Media CEO Mark Fidelman took to the live streaming platform […]
There are conscious and subconscious motivating factors behind every decision. Every purchase made by consumers, be it hamburgers or the latest iPhone, is heavily influenced by the psychology of the related marketing materials. And when established influencers are thrown into the mix, things get taken to a whole new level. Influencer marketing has become a […]
Your most critical marketing goal is likely this: Get more eyeballs. Brand awareness is the first step to long-lasting success. For most businesses, engaging a consumer base online is a rather large hurdle to overcome. Whatever you’re industry, you’ve got competition. Sometimes, a lot of competition. Establishing an interactive audience happens through content that not only piques […]
Beauty is only skin deep, but the right marketing campaign can get right to a person’s core.. Whether your approach is spunky, straightforward, or plain old fun, get an influencer on board and you’re far more likely to see your campaign go viral. Here’s an example of each just to show you what we mean. […]
Influencer marketing. It’s all the rage, but like many newer (or new-again) marketing efforts in the digital age, it isn’t often well understood or well implemented. Part of the problem lies in the diversity of “influencers” out there and the myriad ways their positions of authority can be tapped into by different brands. Here are […]
Visual content is now the marketing money shot. From the massive amounts of image accompanied posts on Facebook and Twitter, to YouTube’s 1 billion plus monthly active users; people want visual content. As this trend continues to explode, the new and innovative social live streaming site, Periscope, emerges with the potential to dramatically shift online marketing. While live […]
Many brands struggle to establish a meaningful presence outside local boundaries. While social media has made a global reach possible for all to achieve, it is still a difficult undertaking. Here are 4 steps toward social globalization that your brand can take to reach the masses; all steps we employ regularly at Evolve! with far-reaching […]
Video isn’t just a nice-to-have or last-minute add-on anymore. It’s quickly become the single-most effective way to spread a brand’s message through on a trusted, person-to-person basis. It has therefore become core to many digital marketing campaigns. In parallel many brands are flocking to so-called social media stars whose value essentially lies in their large number […]