Crowdfunding is the one of the newest waves of gaining investors and capital for a product or business; the power to go from zero to launch is staggering. The most famous of these cash harvesting platforms is Kickstarter. In 2014, $529 million dollars was pledged to successfully fund 22,252 projects, however, not all campaigns receive the attention […]
As we recently reported on Periscope, visual content is a goldmine and there is no better way to engage an audience than to put them right in the middle of the action. With sites like Meerkat and Periscope exploding in popularity almost overnight, it comes as no surprise that more platforms are looking to cash in […]
Few modern brands have done a better job of building a brand that delivers results than Red Bull. The Austrian-based energy drink maker is all about living life on the edge — or at least aspiring to do so as you indulge in a taurine-fueled fantasy one can at a time. Red Bull is far […]
Live streaming video services are one of the hottest new marketing trends. With platforms such as Periscope, Blab, and Meerkat dominating headlines, marketers are flocking to these spaces to leverage the benefits of intimate audience engagement and authentic brand portrayal. But while the platforms may be drawing bigger and bigger audiences, not all streamers are […]
Thanks to social media, influencer marketing has become a juggernaut for increasing leads, brand awareness, sales, and just about any other business goal you can think of. PeerIndex CEO, Azeem Azhar states that, “Influence marketing is going to be huge – and will become an essential part of the marketing mix over the coming years. […]
Thanks to the irrepressible popularity of social media, the lines between personal and professional branding have been almost completely erased. Today, it is essential for any business person to have an established personal brand; personal branding helps to authenticate an individual as a thought-leader, expand their reach, and contribute to their revenue stream. Building a […]
Working with influencers in your industry is the single best marketing tactic with the highest ROI. Even if you think you understand influencer marketing, you probably haven’t seen it from your customers’ perspective. I play the role of customer in this video and walk you through step by step how they learn to buy your product […]
People’s purchase decisions are more informed than ever before. Buyers not around waiting for a company to give them the data they need. They’re conducting extensive, personalized research before speaking to any sales professional. Brand advocates can influence those decisions, cultivating brand loyalty, and generating an abundance of qualified leads through social engagement. Like Green Bay Packers […]
Dollar-for-dollar, the ROI on a viral influence marketing campaign can be far greater than on any other marketing campaign. Many brands struggle with execution, however; in large part because the field is rapidly evolving and experienced influence marketers are few and far between. Recently, Fanatics Media CEO Mark Fidelman took to the live streaming platform […]
There are conscious and subconscious motivating factors behind every decision. Every purchase made by consumers, be it hamburgers or the latest iPhone, is heavily influenced by the psychology of the related marketing materials. And when established influencers are thrown into the mix, things get taken to a whole new level. Influencer marketing has become a […]