Marketing is an ever-changing, oh-so dynamic world; once you believe you have a little footing, the foundation is often voraciously ripped out from beneath you. Some of us love the highs and lows, and others just fall to pieces. If you’re dedicated to mastering marketing, however, it’s critical to define who you are, and how […]
Public relations, or PR, is a critical tool with gobs of value for any business large or small. The goal of this practice is to build relationships with media personalities and industry influencers who will produce favorable coverage for your business. For startups, good PR is something that is a must in order to attain […]
Marketing automation: it’s a term that can either carry negative connotations, or just plain confusion. Those who actually manage successful automation programs know that it’s a process that can move mountains for any company, if executed correctly. The purpose behind this technology is to oversee and achieve business goals without having to participate in repetitive, […]
Social media is a beast of a tool, but most just don’t know how to use it effectively. Contrary to the many naysayers, social is an extremely useful tool to increase revenues. It’s not just a hotbed of cluttered content. It’s a place to connect and engage with your audience, and drive sales too. As […]
Over the past few years, crowdfunding has evolved into a $16 billion industry. It’s a massive resource for entrepreneurs to gain capital for a project and set the wheels of production in motion. In 2014, Kickstarter transformed 22,252 ideas into real life products, services, or businesses — however, far more proposals gained little to no traction […]
Amazon is a critical portal for many online businesses; in some cases, it’s the sole avenue for product success. As one of the largest ecommerce platforms on the planet, the potential to build a brand, gain awareness, and generate revenue is seemingly endless. The problem is that far too many sellers are not aware of […]
Amazon is the largest and most powerful ecommerce platform in the world. For any new ecommerce start-up, developing a powerful presence on Amazon means more than product sales, it can bring massive brand awareness too. Amazon is a world of clutter and competition, however, so brands need a rock solid game plan if they want […]
YouTube is a driving force to building brand awareness, developing a substantial following, and generating sales. As the second largest search engine on the planet, people are constantly turning to YouTube influencers to discover helpful tips, find reputable products, and honest reviews. On YouTube, the fitness industry is one of the most competitive niches by […]
Facebook boosts more users than any other website on the internet (with the exception of Google, of course); more than 1.55 billion users and growing. With more than 1/7th of the entire global population obsessing over their Facebook feeds, the social network can be a marketing goldmine for any business, if leveraged correctly. The main hurdle for many smaller […]
Branding is everything for your company; it is your logo, your style, your personality, your message. Your brand is what your company stands for; it sets the tone for everything you do in product and marketing. Branding is the way you distinguish yourselves from competitors. For these reasons and more, it is endlessly momentous to […]