The world is brimming with individuals who want to be visionaries or thought-leaders. Through the power of social media, content creation, and other digital means of permeation, that goal is unquestionably attainable. It is not easy, however, and requires heaps of dedication, hard work, and critical thinking. The internet is a noisy place that grows […]
Most consumers today don’t trust marketing ploys and do not take a brand’s word at face value. People are tuning out advertisements at an unprecedented rate, leaving marketers to find new avenues to build awareness around products, services, and companies. Nowadays, when individuals find themselves interested in making a purchase, they take to the web […]
People are consuming digital content at a faster and more expansive rate than most of us ever dreamed possible. Radio and television advertising are quickly becoming a thing of the past as online blog posts, videos, and social networks take up the lion’s share of people’s attention. Because of this, every entrepreneur, small business, and large corporation […]
Marketing is an ever-changing, oh-so dynamic world; once you believe you have a little footing, the foundation is often voraciously ripped out from beneath you. Some of us love the highs and lows, and others just fall to pieces. If you’re dedicated to mastering marketing, however, it’s critical to define who you are, and how […]
Marketing automation: it’s a term that can either carry negative connotations, or just plain confusion. Those who actually manage successful automation programs know that it’s a process that can move mountains for any company, if executed correctly. The purpose behind this technology is to oversee and achieve business goals without having to participate in repetitive, […]
As we recently reported on Periscope, visual content is a goldmine and there is no better way to engage an audience than to put them right in the middle of the action. With sites like Meerkat and Periscope exploding in popularity almost overnight, it comes as no surprise that more platforms are looking to cash in […]
Live streaming video services are one of the hottest new marketing trends. With platforms such as Periscope, Blab, and Meerkat dominating headlines, marketers are flocking to these spaces to leverage the benefits of intimate audience engagement and authentic brand portrayal. But while the platforms may be drawing bigger and bigger audiences, not all streamers are […]