“Your LinkedIn profile should leave no room for doubt about the kind of job you’re looking for and why you’re the best person for that position.” ― Melanie Pinola, Lead Writer at Zapier The newly acquired Microsoft property, LinkedIn, is at the epicenter of digital business networking. With over 450 million members residing in nearly every industry, professionals […]
Brands have always been careful about which celebrities they associate with. Morals clauses in endorsement contracts allow companies to instantly sever ties with anyone who behaves “inappropriately.” These things aren’t going away, and they shouldn’t. Many brands, even most brands, need to make sure they don’t get in bed (so to speak) with the wrong […]
Despite the AR/VR hype, only the Pokemon Go game has broken the “who gives a sh#t” test for marketers. But most marketers I talk to, still don’t know the difference between Augmented Reality (AR) and Virtual Reality (VR) so when I came across this infographic, I had to post it. What is the Difference Between […]
In 2012, Mark Zuckerberg paid $1billion fоr Inѕtаgrаm, аn арр thаt had 30 milliоn uѕеrѕ and only 13 еmрlоуееѕ. Fаѕt-fоrwаrd four уеаrѕ аnd Inѕtаgrаm has оvеr 500 million users, аnd thаt growth shows nо ѕign оf ѕlоwing down. Instagram is a mobile арр thаt аllоwѕ uѕеrѕ to inѕtаntlу tаkе and/or uрlоаd photos аnd quickly еdit […]
The Hollywood Housewives series is a mega-hit among a select, targeted female audience. For brands, these “Reality TV” stars do as well on TV as they do offline. Why? Because they understand the reality of connecting with their audience in a live environment. Imagine your favorite TV star showing up at your house to discuss their […]
If you’re like me, you’re inundated with text alerts, Facebook posts, blog posts, YouTube Videos and the Instagram feed. As a marketer, I understand how difficult it is to break through the noise when you’re competing with Kim Kardashian and cute cat videos. But you simply must break through the noise to put your product in […]
What does it take to make a business podcast successful? You already know that a podcast is a powerful digital marketing tool that allows you to reach out to potential clients where they never leave – their mobile devices. As such, with podcasting, your business can greatly benefit from increased traffic generation, brand awareness, and […]
Why YouTube Is So Important To the Internet The internet has its good points and bad points. But one of the positives is undoubtedly YouTube. The video sharing platform enables publishers of all kinds to share information and entertainment. It is a source of alternative news, an educational platform for anybody with an interest in […]
For the last year or two, you can’t go anywhere without hearing about influencers and the incredible power they wield as marketers. When it comes to influencer marketing spending, 2018 is going to prove to be another banner year. So, be prepared to free up a portion of your budget to take advantage of this […]
Apparently, 2018 will be the year of Influencers, chatbots and short videos. The landscape of social media and online marketing changes constantly with new trends overtaking the old in an often-speedy manner. Keeping up with those trends and predicting where the market will head towards is vital for anyone who works in the business. For […]