Sales are the most important metrics of nearly every company. Sales are your revenues, your life blood, your vital flow. Consistent sales begin and end with great lead generation. If you’re not good at converting traffic into actual interested customers, you’ll never get them down the sales funnel. So this is a great area to […]
Snapchat is a rabble-rouser. People are insanely opinionated about this bold new social player. In just a few short years, the channel has accrued more than 100 million daily active users with reports of its monthly active users nearing the 200 million mark. Additionally, Snapchat’s video traffic rivals that of Facebook, reaching 8 billion daily views. Snapchat is quickly […]
Live streaming has been taking over the media as of late. No matter which social platform you are on, you are likely to see live-streamed content. Click on Facebook, and you have 10 notifications that folks you follow are live-streaming. Move to Twitter and you are likely to scroll past several updates that someone is […]
Live streaming has been all the rage this year. Not only has just about every major social platform entered the arena, but brand new services have been popping up like wildfire. In just the past year and a half, people have witnessed the emergence and popularization of Meerkat and Periscope, Blab, Facebook Live, Snapchat Live Stories, […]
If you or your company are producing a blog that is read by more than a handful of people, webinars are a powerful tool for driving a variety of goals. Through broadcasting these events on a regular basis, you can: Build loyalty with readers/consumers Become a thought leader in your niche Increase traffic to your […]
Everyone understands how important it is to have a presence on social media. Social builds awareness, drives sales, amplifies SEO efforts, and forges a path for businesses to achieve many other organizational goals. The problem, however, is that social media is an incredibly obstreperous place on the web, making it increasingly challenging for brands to […]
In the tech space, if Google wants in on the action, you’re in the right modality. With its recent acquisition of FameBit, a platform which helps connect brands and social media stars, influencer marketing is officially on the digital map. Despite the recent buyout, influencer marketing has been quite the controversial topic among marketers in recent […]
As technology becomes more sophisticated with each passing year, it continues to alter the landscape of how humans communicate, learn, and shop. These same advancements have pushed marketing forward into a new era where it too evolves at an incredible pace. The momentum of transformation has birthed a variety of modalities for reaching consumers in […]
Do you ever feel like television is beginning to fade into obscurity? Maybe not completely, but it’s inarguable that TV doesn’t have the clout it used to. The internet is slowing killing the television star. TV and online content are continuing to collide as more and more eyeballs vector to online entertainment. This trend will […]
“The secret to social media success is to think and act like a member first, and a marketer second.” – Mari Smith, Facebook Marketing Expert Great advice, Mari – but does Facebook really follow the formula of “think and act like a member first and a marketer second?” The platform has become such a vital marketing […]