When you hear the words “live streaming”, you are immediately filled with a sense of urgency, a need to interact and to be a part of the content that’s being created in front of your very eyes. It’s the same reason why live news reports are so much more compelling than recorded videos, and it’s […]
The phrase “digital marketing” conjures a certain set of tactics for most advertisers: Content marketing, social adverts, SEO, PPC, and similar contemporary methods. One discipline that rarely emerges in this type of exercise, however, is affiliate marketing. This strategy is often overlooked because it is a highly misunderstood process that often plays out in the background […]
Banks and cryptocurrency? Isn’t that an oxymoron? Not according to Ripple who has taken the crypto community by storm surpassing even Ethereum for a brief time. Did you know it wasn’t their first time in second place? I wrote about Ripple’s rise, now let’s take a peek at their history. Did you know? Ripple is 13 […]
B2B ecommerce trends in 2018 are exhibiting future growth of the sector with immense opportunity. The current Infographic reveals several aspects and hints to leverage the most for your B2B ecommerce. Recently, Forrester in a report has declared that B2B ecommerce growth will remain 12.1% per annum. Thus, it considers a bright future for B2B […]
While it may have started as a small bookseller, Amazon now accounts for nearly half of the American e-commerce market. No matter what you sell, you can find a way to use Amazon’s tools to increase your marketability. Its suite of advertising tools and options is unmatched when combined with its unique outreach. On the other hand, […]
Web optimization or search engine optimization (SEO) is the process of making adjustments to the content on your website to make it rank higher in search engine search result pages (SERP). Search engines use a number of factors to determine what content should appear where after a random search, and that is what you need […]
The ongoing, ever-changing dіgіtаl revolution mеаnѕ соmраnіеѕ nееd tо constantly rеvаmр thеіr dіgіtаl еngаgеmеnt ѕtrаtеgу in order tо stay аhеаd оf thе gаmе оr at lеаѕt kеер up with it. Tарріng іntо thе орроrtunіtіеѕ dіgіtаl рrеѕеntѕ ѕhоuld be a core part оf аll buѕіnеѕѕ ѕtrаtеgу, lеvеrаgіng іnѕіghtѕ from dіgіtаl tо feed іntо everything frоm products […]
Have you ever wondered why despite the numerous and well-broadcasted benefits of video, some marketing teams are still not making the most of its advantages? Case in point: By 2019, 80% of the entire consumer internet traffic will be video related. Videos can boost the conversion of your landing page by up to 80% 90% of customers have testified […]
If you run a website or own a blog, you know how Search Engine Optimization (SEO) is crucial in helping you gain traffic in your site. But do you know that influencer marketing is also excellent for your SEO? Having a well-targeted influencer marketing campaign can help you generate high levels of engagement, which in turn, can […]
Social media is powerful for branding. It’s a highly effective way to reach more audiences and build brand awareness. However, keep in mind that there’s another side of social media that’s equally as important ‒ turning your social media followers into leads and customers. For most marketers, social media conversions are the ultimate sign of […]