Going viral; it’s the fantasy of every last brand and marketer. If a single element of a marketing campaign can manage to reach this elusive and coveted status, thousands upon thousands (or even millions!) of people can be introduced to a message that sends a brand through the stratosphere. One video, one tweet, one article […]
Most consumers today don’t trust marketing ploys and do not take a brand’s word at face value. People are tuning out advertisements at an unprecedented rate, leaving marketers to find new avenues to build awareness around products, services, and companies. Nowadays, when individuals find themselves interested in making a purchase, they take to the web […]
People are consuming digital content at a faster and more expansive rate than most of us ever dreamed possible. Radio and television advertising are quickly becoming a thing of the past as online blog posts, videos, and social networks take up the lion’s share of people’s attention. Because of this, every entrepreneur, small business, and large corporation […]
As any movie or television show builds to its release, buzz is the secret sauce that makes or breaks success. Teaser trailers, advanced screenings, and traditional advertising all get the public hyped and help spread the message. But in an era when traditional forms of advertising are facing their final days as people are blocking […]
Amazon.com is the largest marketplace the world has ever seen, and if you include all of the other regional and national Amazon sites (Amazon.co.uk, Amazon.de, etc.), the online selling behemoth is even larger still. Led since its creation by its always forward-thinking, and sometimes controversial, founder and CEO Jeff Bezos, Amazon has made a few billionaires […]
LinkedIn is the largest and most well-known social network for professionals in existence. At the end of 2015, the platform housed approximately 400 million members; a number that continues to increase every year. Most consider LinkedIn to simply be a site for individuals to network and gain contacts and connections, however, the site has grown to […]
Amazon is now the nation’s largest retailer, and it’s sprinting toward the world title. If you’re selling any type of physical product (assuming it’s legal), you need to be on Amazon. The question is, how do you rise above the noise on Amazon and get your fair share? Amazon offers two ways to reach its […]
As the informational age continues to mature, more and more of the general public is turning a blind eye to traditional forms of advertising. Because of this, businesses and marketers alike have had to formulate new and innovative methods to reach these folks: Enter influencer marketing. Influencer marketing leverages the status of highly influential individuals […]
The advent of digital connectivity and social media have changed the world in unimaginable ways. Cultural norms, business practices, social interactions, and the rules to success have all drastically shifted and been reformed to fit the information age; the challenge is that few are talking about how to thrive in world where change is the […]
For a plethora of online businesses, selling products through Amazon is a pivotal tool for gaining product exposure to millions of individuals, supplementing the business’s bottom line with additional sales, and boosting overall brand awareness in considerable ways. But for every Amazon Seller that flourishes through stellar sales, fantastic reviews, and outstanding customer service, there […]