Content marketing has evolved over the years from a prominent buzzword to an integral part of marketing in the digital space. As an essential element to online advertising, almost every brand is getting in on producing content, making it all the more difficult to stand out. Content Marketing Institute recently reported that in 2014, 38% of B2B […]
Social engagement is a pivotal part of growing your audience, developing brand loyalty, and turning customers into true brand advocates. But scheduling tweets for every day of the week is a rather time consuming process, and if your engagement numbers are in the dumps, it might not even seem worth it at times. More than that, […]
Facebook advertising is all the rage these days, but there’s so much information—and so much fine tuning you can do—that it can easily seem overwhelming. Toss in the “Custom Audience” capability and you might be ready to throw in the towel, even though you KNOW that the right audience being served the right campaign can […]
Influencer marketing has officially become a mainstream modality that is hotter than ever, with many industries set to increase their influencer budgets yet again in 2016. If you do influencer marketing correctly, it works. The results can achieve massive brand awareness, amplified sales, gigantic growth spurts for brand social media accounts, and so much more. Influencer […]
Sales are the most important metrics of nearly every company. Sales are your revenues, your life blood, your vital flow. Consistent sales begin and end with great lead generation. If you’re not good at converting traffic into actual interested customers, you’ll never get them down the sales funnel. So this is a great area to […]
Jet.com has landed, and it’s had a jumbo-sized impact on online retail…or at least so the company would have you believe. They’ve barely been around for a year, but this hopeful Amazon competitor—founded by a serial entrepreneur whose last venture was bought by the Bezos behemoth for half a billion dollars—has major investor backing, big deals with big […]
Marketing on Instagram is a must for many brands these days. Instagram boasts more than 400 million users, stellar engagement stats, and can score you major authority and authenticity points with the younger generations, who dominate the platform. With new and improved ad features hitting the platform just a few months ago, advertisers from all over are looking […]
Amazon is one of the single most powerful and authoritative ecommerce platforms on the planet. Entrepreneurs can literally make millions just by learning to leverage the digital storefront correctly and efficiently. Yet winning the ecommerce game is anything but easy. If you want to make this your core business, it takes loads of education and dedication. For […]
If you’re a marketer, you know better than anyone you’ve got to spend money to make money. In order to get any message out to the masses, man (or woman) power needs to be employed, materials developed, tools implemented, and so so forth. If you have a home run marketing strategy, you’re going to need […]
Amazon has been around for awhile, and pretty much anyone who’s anyone in the ecommerce world has had plenty of experience with the platform. That means there’s plenty of advice out there on what you should be doing—look for a list of best practices for Amazon sellers, and you can spend days sorting through all the details. […]