Do you ever feel like television is beginning to fade into obscurity? Maybe not completely, but it’s inarguable that TV doesn’t have the clout it used to. The internet is slowing killing the television star. TV and online content are continuing to collide as more and more eyeballs vector to online entertainment. This trend will […]
As the second largest search engine in the world, YouTube has influenced almost 1/3 users of the Internet. Although Facebook still occupies the most monthly users (2 billion), people spend more time on YouTube (about 40 min per day) than other main social media. As you may know, YouTube is also a platform which helps […]
Admin note: Our very own Mark Fidelman hosted an influencer series with Oracle, this is one of those videos. In 2016, e-commerce retail sales were expected to hit upwards of $1.9 trillion; a forecasted growth rate of 23.7%. Some have also predicted that this figure is expected to skyrocket to over $4 trillion by 2020. […]
The Hollywood Housewives series is a mega-hit among a select, targeted female audience. For brands, these “Reality TV” stars do as well on TV as they do offline. Why? Because they understand the reality of connecting with their audience in a live environment. Imagine your favorite TV star showing up at your house to discuss their […]
What does it take to make a business podcast successful? You already know that a podcast is a powerful digital marketing tool that allows you to reach out to potential clients where they never leave – their mobile devices. As such, with podcasting, your business can greatly benefit from increased traffic generation, brand awareness, and […]
Why YouTube Is So Important To the Internet The internet has its good points and bad points. But one of the positives is undoubtedly YouTube. The video sharing platform enables publishers of all kinds to share information and entertainment. It is a source of alternative news, an educational platform for anybody with an interest in […]
Have you ever wondered why despite the numerous and well-broadcasted benefits of video, some marketing teams are still not making the most of its advantages? Case in point: By 2019, 80% of the entire consumer internet traffic will be video related. Videos can boost the conversion of your landing page by up to 80% 90% of customers have testified […]
TRANSCRIPT:
As a business owner, I have found five business video types that I really use to move the needle. And I’m going to highlight these not in any particular order, but one by one to kind of show you the different types of videos I think every business should be using.
And if you want to develop a personal brand, these might be some that you incorporate into your video repertoire as well. So let’s start with number one brand videos.
This is where you highlight your brand and a very, let’s say entertaining educational way but what you’re really looking for is to exude what you stand for, what your personality is what makes you unique and interesting. You really want to get into the prospects mind.
This is who we are as a company and this is what we represent. Number two product videos this These are videos that are focused on how your product solves problems and not just products can be services to. And it’s really designed to kind of give your sales team or give if you’re b2c.
Give your potential end user client an idea of what to expect when they’re using your product or service. These are very effective, especially if done well. Number three behind the scenes now might seem counterintuitive.
Why would you want to reveal the secret sauce, but this is about humanizing your brand and letting them know your guy. You’re just a bunch of human beings behind this particular product or service that’s trying to do good. It’s trying to help you it’s trying to help problem, problem solve.
And so getting the camera behind the scenes of how an organization works for the people behind it. Always a winner in this day and age. Number four special offers and sales.
So these are kind of one-off either seasonal, or maybe you need some cash flow, but these are kind of one-off emails that are special promotions to for one or buy one, get one free these types of things discounts, or what’s going on with Lyft and Uber and any of the delivery cars that are delivering food to people from local restaurants.
They’re putting out a lot of this type of content. And number five educational videos. So this is, you know, my kind of bread and butter is educating people on their own industry, if you’re b2b or b2c, about your product, or about how your product can help them do something, and doing it in entertaining different ways.
You see Coca Cola do this a lot. You see Nike doing this a lot.
And I’m talking about the product really, but they’re educating people on how to run better if they’re if they’re Nike. If it’s Coca-cola on a live life better and how to how to to take things in stride, it’d be better humans.
So those are the five types of videos that really move the needle with brands and those are the type of videos that will really help your company.
If you’re consistent, and you’re good, and you’re entertaining or educational, but you have to jump in, you have to get started. And that’s the first step towards going down that path.
Just get in, get started. They’re going to be bad initially out of the gate, but eventually, you’re going to get good.
One last thing, if you want to accelerate that I am now taking signups for my course you can see the link below.
And this course is designed from soup to nuts to get you to become a master at creating videos whether it’s really high quality, or something more like this, which is shot on a webcam and with a zoom background.
Guest Post A study has shown that between 2013 to 2018, the time spent by people watching videos online has increased at an average rate of 32%. The study also claimed that by 2021 an average individual would spend 100 minutes per day watching videos. Consequently, video content such as demos, advertisements, explainer video whiteboard, training videos, etc. […]
Hello, everyone, welcome to the marketing minute. Today I want to talk about why any entrepreneur really any business should have their own show.
And what do I mean by that?
Well, web show, and you could do it on a webcam like I am here. This is just a simple webcam. With a simple microphone, you can run your own show. Why? Because you know how difficult it is to cut above the noise?
What is the noise? It’s all the other stuff that’s happening around you. That’s taking your customers attention away from your business.
So what do you do? I recommend all my clients podcasts are shows. They’re very inexpensive, super inexpensive to produce, very simple to run if you’ve got the right platform, which we’ll talk about in a second.
So why do you want to do this video podcast easiest way to build a community and once you have a community especially have you know what Tony Robbins calls raving fans, they buy nearly everything from you, and they give you advice. And there’s all sorts of benefits around it.
So starting a show, a lot of you think it’s difficult. Well, there’s a company called be live, you may have heard of it, I recommend it super easy to set up, allows you to interview up to four people at once, and you’d share videos and photographs during the show.
And that way, there’s not as much post editing that you have to do to put it online. And to help promote it. There’s a link down below. If you click on it, we’re going to give you a deal for be live.
And I highly recommend you check it out. So let me just summarize everything. Why do you want to show you want to show because it’s inexpensive. It cuts above the noise.
You interview your customers, partners, experts, if you’re b2b, if you’re a b2c company, you’re going to interview potential customers and other influencers in the space. And just be fun and entertaining.
Obviously, you want to leave your product in there, but it’s about being fun and entertaining and getting people focused on you. And that’s not easy to do with, you know, SEO unless you’re an expert in SEO with Facebook ads with sem, all of the digital marketing concepts that are expensive.
These shows super cheap, you just need a good host. You need a good platform, like be live and you need a good concept. Those are far easier to do far less expensive than more of your traditional digital marketing approaches. You want to learn how to do that.
You know where to reach me look in the links below my website for HTTP://www.fanaticsmedia.com reach out to me or my team and we’ll get you set up.