Are your brand influencers giving you the desired share of voice on social media? Here’s how you can utilize the power of influencer mapping to maximize the returns on your marketing investments. Today we are witnessing a substantial rise in influencer marketing, where social media is the kingdom and influencers are the gracious kings and […]
Are you wondering how to earn money on Instagram? According to the Facebook survey, 81% of users on Instagram say that the social media platform helps market their products and services. Promoting your brand on Instagram will help reach more audiences because Instagram has more than 1 billion active users. Instagram is a competitive place […]
Social engagement is a pivotal part of growing your audience, developing brand loyalty, and turning customers into true brand advocates. But scheduling tweets for every day of the week is a rather time consuming process, and if your engagement numbers are in the dumps, it might not even seem worth it at times. More than that, […]
Facebook advertising is all the rage these days, but there’s so much information—and so much fine tuning you can do—that it can easily seem overwhelming. Toss in the “Custom Audience” capability and you might be ready to throw in the towel, even though you KNOW that the right audience being served the right campaign can […]
Marketing on Instagram is a must for many brands these days. Instagram boasts more than 400 million users, stellar engagement stats, and can score you major authority and authenticity points with the younger generations, who dominate the platform. With new and improved ad features hitting the platform just a few months ago, advertisers from all over are looking […]
Snapchat is a rabble-rouser. People are insanely opinionated about this bold new social player. In just a few short years, the channel has accrued more than 100 million daily active users with reports of its monthly active users nearing the 200 million mark. Additionally, Snapchat’s video traffic rivals that of Facebook, reaching 8 billion daily views. Snapchat is quickly […]
The pace at which social media evolves has left behind a generous trail of confusion, misconceptions, and downright myths about how these platforms operate. If your brand is going to succeed in the world of social networking, these fabrications must be cast aside with haste; the longer you dwell in a social media fairy tale, […]
“The secret to social media success is to think and act like a member first, and a marketer second.” – Mari Smith, Facebook Marketing Expert Great advice, Mari – but does Facebook really follow the formula of “think and act like a member first and a marketer second?” The platform has become such a vital marketing […]
“Your LinkedIn profile should leave no room for doubt about the kind of job you’re looking for and why you’re the best person for that position.” ― Melanie Pinola, Lead Writer at Zapier The newly acquired Microsoft property, LinkedIn, is at the epicenter of digital business networking. With over 450 million members residing in nearly every industry, professionals […]
Video marketing is all the rage, and for good reason. Consumers are 4X more likely to buy a product when they see a video about it as opposed to reading the same information. When those videos are from trusted influencers in your niche, that number can jump even higher. But for videos to work, your target audience […]