The advent of digital connectivity and social media have changed the world in unimaginable ways. Cultural norms, business practices, social interactions, and the rules to success have all drastically shifted and been reformed to fit the information age; the challenge is that few are talking about how to thrive in world where change is the […]
Marketing is an ever-changing, oh-so dynamic world; once you believe you have a little footing, the foundation is often voraciously ripped out from beneath you. Some of us love the highs and lows, and others just fall to pieces. If you’re dedicated to mastering marketing, however, it’s critical to define who you are, and how […]
Public relations, or PR, is a critical tool with gobs of value for any business large or small. The goal of this practice is to build relationships with media personalities and industry influencers who will produce favorable coverage for your business. For startups, good PR is something that is a must in order to attain […]
Marketing automation: it’s a term that can either carry negative connotations, or just plain confusion. Those who actually manage successful automation programs know that it’s a process that can move mountains for any company, if executed correctly. The purpose behind this technology is to oversee and achieve business goals without having to participate in repetitive, […]
Branding is everything for your company; it is your logo, your style, your personality, your message. Your brand is what your company stands for; it sets the tone for everything you do in product and marketing. Branding is the way you distinguish yourselves from competitors. For these reasons and more, it is endlessly momentous to […]
Live streaming video services are one of the hottest new marketing trends. With platforms such as Periscope, Blab, and Meerkat dominating headlines, marketers are flocking to these spaces to leverage the benefits of intimate audience engagement and authentic brand portrayal. But while the platforms may be drawing bigger and bigger audiences, not all streamers are […]
Your most critical marketing goal is likely this: Get more eyeballs. Brand awareness is the first step to long-lasting success. For most businesses, engaging a consumer base online is a rather large hurdle to overcome. Whatever you’re industry, you’ve got competition. Sometimes, a lot of competition. Establishing an interactive audience happens through content that not only piques […]
Beauty is only skin deep, but the right marketing campaign can get right to a person’s core.. Whether your approach is spunky, straightforward, or plain old fun, get an influencer on board and you’re far more likely to see your campaign go viral. Here’s an example of each just to show you what we mean. […]
Human beings are hardwired to be visual learners. As a species, we absorb visual data faster than any other form of transmitted information. This is precisely why visual content is currently experiencing such a massive surge in online popularity and why people love infographics so darn much. When the term “infographics” is searched through Google, […]