Brands have always been careful about which celebrities they associate with. Morals clauses in endorsement contracts allow companies to instantly sever ties with anyone who
When Lending Times asked Crafty.ai to help them develop a lead generation program that automated the process of connecting with influencers, they had no idea how successful it would
Artificial intelligence, machine learning, neural networks – Big Data is leading to an array of complex business solutions for the web-connected world. For many smaller
In 2012, Mark Zuckerberg paid $1billion fоr Inѕtаgrаm, аn арр thаt had 30 milliоn uѕеrѕ and only 13 еmрlоуееѕ. Fаѕt-fоrwаrd four уеаrѕ аnd Inѕtаgrаm has
Influencers have never been “one size fits all.” It’s not just a matter of different audiences, either. Sure, brands need influencers with audiences that align
Apparently, 2018 will be the year of Influencers, chatbots and short videos. The landscape of social media and online marketing changes constantly with new trends
The phrase “digital marketing” conjures a certain set of tactics for most advertisers: Content marketing, social adverts, SEO, PPC, and similar contemporary methods. One discipline