People’s purchase decisions are more informed than ever before. Buyers not around waiting for a company to give them the data they need. They’re conducting extensive, personalized research before speaking to any sales professional. Brand advocates can influence those decisions, cultivating brand loyalty, and generating an abundance of qualified leads through social engagement. Like Green Bay Packers […]
Dollar-for-dollar, the ROI on a viral influence marketing campaign can be far greater than on any other marketing campaign. Many brands struggle with execution, however; in large part because the field is rapidly evolving and experienced influence marketers are few and far between. Recently, Fanatics Media CEO Mark Fidelman took to the live streaming platform […]
There are conscious and subconscious motivating factors behind every decision. Every purchase made by consumers, be it hamburgers or the latest iPhone, is heavily influenced by the psychology of the related marketing materials. And when established influencers are thrown into the mix, things get taken to a whole new level. Influencer marketing has become a […]
Beauty is only skin deep, but the right marketing campaign can get right to a person’s core.. Whether your approach is spunky, straightforward, or plain old fun, get an influencer on board and you’re far more likely to see your campaign go viral. Here’s an example of each just to show you what we mean. […]
Influencer marketing is a red hot premise with a heck of a lot of confusion. Influencer marketing campaigns are one of the single most effective avenues a brand can utilize to expand reach, cement credibility, and become an established thought leader within any given niche. But it’s hardly a one-size-fits-all execution and the devil, as […]