Are your brand influencers giving you the desired share of voice on social media? Here’s how you can utilize the power of influencer mapping to maximize the returns on your marketing investments. Today we are witnessing a substantial rise in influencer marketing, where social media is the kingdom and influencers are the gracious kings and […]
Influencer marketing has officially become a mainstream modality that is hotter than ever, with many industries set to increase their influencer budgets yet again in 2016. If you do influencer marketing correctly, it works. The results can achieve massive brand awareness, amplified sales, gigantic growth spurts for brand social media accounts, and so much more. Influencer […]
Over the past several years, influencer marketing has been building momentum and has transformed into an epic advertising force, thanks to out-of-touch marketing messages and social superstars who have built enormous followings. Since 2014, the term “influencer marketing” has doubled in the number search queries year over year. The modality has officially become mainstream and everyone […]
In the tech space, if Google wants in on the action, you’re in the right modality. With its recent acquisition of FameBit, a platform which helps connect brands and social media stars, influencer marketing is officially on the digital map. Despite the recent buyout, influencer marketing has been quite the controversial topic among marketers in recent […]
As technology becomes more sophisticated with each passing year, it continues to alter the landscape of how humans communicate, learn, and shop. These same advancements have pushed marketing forward into a new era where it too evolves at an incredible pace. The momentum of transformation has birthed a variety of modalities for reaching consumers in […]
YouTube is the second largest search engine on the web. It’s a behemoth. The go-to video destination. And it’s only getting bigger. Influencers, social authorities, and brands are using the platform to build their clout while driving a variety of different goals. Everything from generating revenue to building awareness and loyalty can be achieved with […]
“In a world in which we have little external control over the brand narrative, communications professionals must influence, not wrangle, the way the narrative spreads through social and other digital channels.” ― Erin Estep, Director of Strategic Communications at SiriusDecisions Most are fully aware that traditional avenues of advertising are in serious decline right alongside consumer trust […]
With articles touting the massive “gold rush” in influencer marketing, is it any surprise that everyone and their grandmother is looking to cash in? We understand that influencer marketing is a hot button item right now, and with good reason; influencer campaigns provide insane results when managed properly. “When managed properly” are the key words in that sentence. […]
“The secret to social media success is to think and act like a member first, and a marketer second.” – Mari Smith, Facebook Marketing Expert Great advice, Mari – but does Facebook really follow the formula of “think and act like a member first and a marketer second?” The platform has become such a vital marketing […]
B2B marketers have had a notoriously tough time with successfully integrating social media strategies into their digital blueprint; especially when it comes to influencer marketing. Instagram influencer posts don’t seem to provide the same impact as they do for B2C organizations, Snapchat takeovers see minimal results, and visibility on places like Facebook and Twitter continues to […]