The Hollywood Housewives series is a mega-hit among a select, targeted female audience. For brands, these “Reality TV” stars do as well on TV as they do offline. Why? Because they understand the reality of connecting with their audience in a live environment. Imagine your favorite TV star showing up at your house to discuss their […]
If you’re like me, you’re inundated with text alerts, Facebook posts, blog posts, YouTube Videos and the Instagram feed. As a marketer, I understand how difficult it is to break through the noise when you’re competing with Kim Kardashian and cute cat videos. But you simply must break through the noise to put your product in […]
What does it take to make a business podcast successful? You already know that a podcast is a powerful digital marketing tool that allows you to reach out to potential clients where they never leave – their mobile devices. As such, with podcasting, your business can greatly benefit from increased traffic generation, brand awareness, and […]
Why YouTube Is So Important To the Internet The internet has its good points and bad points. But one of the positives is undoubtedly YouTube. The video sharing platform enables publishers of all kinds to share information and entertainment. It is a source of alternative news, an educational platform for anybody with an interest in […]
If your e-commerce storefront is struggling then I suggest you review this 72 point checklist from WebAlive. It’s comprehensive, it’s well thought out, and it will save you hours of work trying to figure it out on your own. After you build an e-commerce site you realize that there are hundreds of items that need to […]
For the last year or two, you can’t go anywhere without hearing about influencers and the incredible power they wield as marketers. When it comes to influencer marketing spending, 2018 is going to prove to be another banner year. So, be prepared to free up a portion of your budget to take advantage of this […]
If you live in the United States, you’d have to be completely unplugged and living a completely isolated life not to have heard of Amazon. But have you heard of Alibaba – its Asian competitor? Alibaba accounts for nearly 12% of all retail sales in China which is a huge number. That’s according to Ecommerce Platforms Alibaba […]
Apparently, 2018 will be the year of Influencers, chatbots and short videos. The landscape of social media and online marketing changes constantly with new trends overtaking the old in an often-speedy manner. Keeping up with those trends and predicting where the market will head towards is vital for anyone who works in the business. For […]
When you hear the words “live streaming”, you are immediately filled with a sense of urgency, a need to interact and to be a part of the content that’s being created in front of your very eyes. It’s the same reason why live news reports are so much more compelling than recorded videos, and it’s […]
The phrase “digital marketing” conjures a certain set of tactics for most advertisers: Content marketing, social adverts, SEO, PPC, and similar contemporary methods. One discipline that rarely emerges in this type of exercise, however, is affiliate marketing. This strategy is often overlooked because it is a highly misunderstood process that often plays out in the background […]