The pace at which social media evolves has left behind a generous trail of confusion, misconceptions, and downright myths about how these platforms operate. If your brand is going to succeed in the world of social networking, these fabrications must be cast aside with haste; the longer you dwell in a social media fairy tale, […]
As technology becomes more sophisticated with each passing year, it continues to alter the landscape of how humans communicate, learn, and shop. These same advancements have pushed marketing forward into a new era where it too evolves at an incredible pace. The momentum of transformation has birthed a variety of modalities for reaching consumers in […]
YouTube is the second largest search engine on the web. It’s a behemoth. The go-to video destination. And it’s only getting bigger. Influencers, social authorities, and brands are using the platform to build their clout while driving a variety of different goals. Everything from generating revenue to building awareness and loyalty can be achieved with […]
“In a world in which we have little external control over the brand narrative, communications professionals must influence, not wrangle, the way the narrative spreads through social and other digital channels.” ― Erin Estep, Director of Strategic Communications at SiriusDecisions Most are fully aware that traditional avenues of advertising are in serious decline right alongside consumer trust […]
Do you ever feel like television is beginning to fade into obscurity? Maybe not completely, but it’s inarguable that TV doesn’t have the clout it used to. The internet is slowing killing the television star. TV and online content are continuing to collide as more and more eyeballs vector to online entertainment. This trend will […]
With articles touting the massive “gold rush” in influencer marketing, is it any surprise that everyone and their grandmother is looking to cash in? We understand that influencer marketing is a hot button item right now, and with good reason; influencer campaigns provide insane results when managed properly. “When managed properly” are the key words in that sentence. […]
“The secret to social media success is to think and act like a member first, and a marketer second.” – Mari Smith, Facebook Marketing Expert Great advice, Mari – but does Facebook really follow the formula of “think and act like a member first and a marketer second?” The platform has become such a vital marketing […]
B2B marketers have had a notoriously tough time with successfully integrating social media strategies into their digital blueprint; especially when it comes to influencer marketing. Instagram influencer posts don’t seem to provide the same impact as they do for B2C organizations, Snapchat takeovers see minimal results, and visibility on places like Facebook and Twitter continues to […]
“Your LinkedIn profile should leave no room for doubt about the kind of job you’re looking for and why you’re the best person for that position.” ― Melanie Pinola, Lead Writer at Zapier The newly acquired Microsoft property, LinkedIn, is at the epicenter of digital business networking. With over 450 million members residing in nearly every industry, professionals […]
Brands have always been careful about which celebrities they associate with. Morals clauses in endorsement contracts allow companies to instantly sever ties with anyone who behaves “inappropriately.” These things aren’t going away, and they shouldn’t. Many brands, even most brands, need to make sure they don’t get in bed (so to speak) with the wrong […]