Hi all, I wanted to explain why I started the AI Marketing podcast and what the purpose of the podcast will be going forward. I’m interested in your feedback, so please let me know what you think.
As you know I am a big fan of chatbots, so today we are going to talk with Amanda Robinson the Digital Gal who has built a Registration flow bot and follow up that I find remarkably simple but effective. She doesn’t use email, she chose chatbots to automate her business and life.
Amanda Robinson BIO: Is the founder of The Digital Gal. She is the go-to resource for deep-diving into Facebook Ads, Messenger Marketing Chatbots, and Google Analytics. Her flair for analyzing marketing data is her superpower for creating effective campaigns to maximize marketing spend. She has been published by Social Media Examiner and is a Team Membership for their Membership Society of over 2,000 entrepreneurs. She is behind the 360 Marketing Squad Membership Community along with Mike Allton, Jenn Herman, and Stephanie Liu, and she runs a 4-week Facebook Ads Training Program with hundreds of business owners and entrepreneurs learning Facebook Ads from her.
GigaOm CEO and Author of the Fourth Age, you won’t meet a bigger proponent of AI in business than Byron Reese. He currently hosts the Voices in AI podcast. And it’s our pleasure to have him on today to discuss why we shouldn’t fear artificial intelligence.
(4:26) Why Stories are important
(6:29) Will AI ever tell stories?
(9:15) Are humans machines?
(14:30) Are businesses ready for AI?
(18:02) AI at the cucumber farm
(20:19) A true AI use case that brought 3X business
Marketing Quote: “You can’t sell anything if you can’t tell anything.” –Beth Comstock
Byron’s newest book “The Fourth Age: Smart Robots, Conscious Computers & The Future of Humanity” “You don’t have to have all the answers — even the experts don’t agree. But The Fourth Age successfully forces us to face just how thorny those questions are…entertaining and engaging…” – New York Times www.byronreese.com
If you’re a marketer and haven’t looked into AI, you may be at risk of losing your job in the next few years. In my discussion today with Katie King were going to talk about AI for marketers and how they should be looking to incorporate it in their marketing plans for the next year.
Show links:
IN 100 words or less, what is your chatbot or AI Voice app and why?
Katie King is a published Author, Keynote Speaker and Consultant on marketing, Artificial Intelligence (AI) and digital transformation: www.linkedin.com/in/katieeking Katie has over 30 years’ of consulting experience and has advised many of the world’s leading brands and business leaders, including Richard Branson/Virgin, o2, Orange, Accenture, PA Consulting, Huawei, Arsenal Football Club and Harrods. She is the CEO of digital agency Zoodikers, and CEO of a boutique management consultancy AI in Marketing. Katie is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI. Katie is the author of Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, published by Kogan Page in February 2019: https://www.amazon.co.uk/Using-Artificial-Intelligence-Marketing-Competitive/dp/0749483393 Katie has delivered two TEDx talks and is a frequent commentator on BBC TV and radio. She is also a regular speaker on the international conference circuit. Katie is a Group Chairperson for the UK PR industry trade body – https://www.prca.org.uk/about-us/boards-committees/pr-council
Larry Kim is CEO of Mobile Monkey and he’s agreed to come on the show to discuss his favorite chatbot hacks. Sit back, take notes, and use his advice to execute your own campaigns.
(1:50) Why did you move from advertising to chatbots?
(4:15) Larry’s favorite chatbot hacks
(9:50) The reciprocity hack
(13:20) How to take the reciprocity hack even further
(16:45) Larry’s view on email versus chatbots
(18:32) Are companies leaving email behind?
(23:12) Chat blasts tips and tricks
(27:45) ADD summary of interview
Quote: “In your chatbots, use the concept of reciprocal concessions to gain more sales”
Do you want to learn more about chatbots? Give us feedback in the feedback bot below. Hit the “Ok, Let’s Go” button below:
Abhi Rathinavelu owns the product management of the Skylight Virtual Agent on support.microsoft.com, one of the largest AI-based chatbot implementations on the planet with over 4 million impressions monthly.
We discuss virtual agents at Microsoft and how they are being utilized.
(2:05) What Abhi’s responsibilities are at Microsoft
(2:50) Microsoft’s view of AI
(6:20) From Microsoft’s POV, do small businesses resist deploy AI-based solutions?
(12:20) What type of bot Abhi oversees
(20:30) Mark explains how to use customer support bots to upsell or cross-sell
(23:45) Will there be an AI-powered Outlook Office Program?
Abhi Rathinavelu Bio: Business and Technical expertise as program/product manager building large scale online services and products for AI based Virtual Agent, Retail tech, e-Commerce and Unified communications. Passionate about product innovation that meets real need, enables customer acquisition, strengthens business strategy, and makes a difference for people/ businesses.
In this episode, we’re going to discuss how Marketers can use Conversation Intelligence to convert conversations into sales. Our guest today is Natalie Severino, who is VP of Marketing at Chorus.ai
What is conversation intelligence? An emerging technology, conversational artificial intelligence (AI), uses messaging apps, speech-based assistants (like advanced IVR) using natural language, and chatbots to automate communications and deliver personalized customer experiences
Key Audio Time Stamps:
(1:57) What is conversation intelligence?
(6:01) Sales and marketing benefits to conversation marketing
(8:35) How does conversation marketing help the Marketing dept?
(12:12) Conversational intelligence versus conversation intelligence
(15:20) What kind of training is required to train the AI?
(18:30) An example of a company that has done conversation intelligence well
(22:22) Why aren’t there more companies using AI in Marketing?
(23:01) When does Natalie think AI will be in every sales and marketing team?
(24:40) What Mark believes is going to happen with AI and conversation intelligence
BIO: Natalie Severino is the VP of Marketing for Chorus.ai., the #1 Conversation Intelligence platform for high-growth sales teams. Passionate about elevating the craft of Sales and helping B2B sales professionals win more, Natalie enjoys writing and speaking about sales technologies and trends. Natalie joined Chorus after more than 25 years at leading technology companies like Intuit, Logitech, Trend Micro and ClearSlide. She oversees all of marketing and sales development for Chorus, including product marketing, demand generation and communications.
Chorus.ai, for example, offers a conversation intelligence platform that records, transcribes, and analyzes business conversations in real time to coach reps on how to become top performers.
In this episode of AI Marketing, I’m talking with Chad Burmeister of ScaleX.ai who shares a proven methodology for for 2-3X conversion rates from lead to opportunities.
Deep down, every sales manager out there knows that having a highly converting plan for winning new business is crucial to success, but most are keeping their fingers crossed that they’ll be able to get by on older, traditional methods.
Chad is here today to share exactly how he does this.
(2:50) AI helps salespeople comply with the right messages and content
(3:29) How to train the AI to avoid getting the messaging wrong
(4:50) Training AI bots for scale
(5:25) What does ScaleX do?
(7:58) If you deploy AI for email, things get interesting fast
(9:20) How this company gets 300 prospective touches a day with AI
(9:48) Use case for AI leads
(13:20) Why the market is going to AI Assisted sales and not human replacement
(16:27) Which company is doing AI best?
(19:20) Mark summarizes interview
IN 100 words or less, what is your chatbot or AI Voice app and why?
ScaleX.ai
What company are doing it best?
Discover.org the best data
Chorus.ai
Where can the audience find out more?
Guest – AI For Sales Book featuring DiscoverOrg, Chorus and 20 companies that use AI in their products. Follows the Vendor Neutral categories.. will be on Amazon.
The thing I’m most passionate about – helping sales professionals get to the top 10% of the pack consistently so that they can realize their dreams and desires!
ScaleX.ai delivers Sales Acceleration as a Service. BDR.ai delivers sales technology that 10X’s a BDRs outbound. SDR.ai delivers sales technology that will 2-3X conversion rates from lead to opportunity.
I was the Founding Chapter President of the AA-ISP Silicon Valley Chapter and Colorado Chapter President. I was voted Top 25 Most Influential Inside Sales Professional by the AA-ISP 10 years in a row (2009 – 2019). I also helped launch the Denver Enterprise Sales Forum with Mark Birch in early 2016.
