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Marketing Fanatics Blog

23 October How to Make a Business Podcast Successful (Video)

What does it take to make a business podcast successful? You already know that a podcast is a powerful digital marketing tool that allows you to reach out to potential clients where they never leave – their mobile devices. As such, with podcasting, your business can greatly benefit from increased traffic generation, brand awareness, and […]

21 October Why It’s So Much Harder To Get Your Customers’ Attention

If you’re like me, you’re inundated with text alerts, Facebook posts, blog posts, YouTube Videos and the Instagram feed. As a marketer, I understand how difficult it is to break through the noise when you’re competing with Kim Kardashian and cute cat videos. But you simply must break through the noise to put your product in […]

19 October How Brands are Winning with Live Streaming Influencers

The Hollywood Housewives series is a mega-hit among a select, targeted female audience. For brands, these “Reality TV” stars do as well on TV as they do offline. Why? Because they understand the reality of connecting with their audience in a live environment. Imagine your favorite TV star showing up at your house to discuss their […]

11 October 10 Smart Holiday Marketing Strategies to Break Through the Noise

The holiday season is upon us and marketers are busy putting the finishing touches on their campaigns. If you’ve procrastinated. there’s still time for holiday marketing (especially influencer marketing), but what can you do? Which approaches will break through all that holiday noise? To find out, take a look at the overview below, as well as […]

06 October How Rent the Runway Created a New Kind of Shopping Experience

Admin note: Our very own Mark Fidelman hosted an influencer series with Oracle, this is one of those videos.   In 2016, e-commerce retail sales were expected to hit upwards of $1.9 trillion; a forecasted growth rate of 23.7%. Some have also predicted that this figure is expected to skyrocket to over $4 trillion by 2020. […]

28 September 8 Simple Ways for Beginners to Make Money with YouTube

As the second largest search engine in the world, YouTube has influenced almost 1/3 users of the Internet. Although Facebook still occupies the most monthly users (2 billion), people spend more time on YouTube (about 40 min per day) than other main social media. As you may know, YouTube is also a platform which helps […]

29 June Is Your Influencer Full of Goop? Realigning Influencer Strategy

Influencers have never been “one size fits all.” It’s not just a matter of different audiences, either. Sure, brands need influencers with audiences that align with their own target consumers, but brands also need influencers who share their values, their image, and to some extent their voice. This cuts both ways. Brands don’t want their […]

25 June 139 Reasons Why Inѕtаgrаm Advеrtiѕing is the Future

In 2012, Mark Zuckerberg paid $1billion fоr Inѕtаgrаm, аn арр thаt had 30 milliоn uѕеrѕ and only 13 еmрlоуееѕ. Fаѕt-fоrwаrd four уеаrѕ аnd Inѕtаgrаm has оvеr 500 million users, аnd thаt growth shows nо ѕign оf ѕlоwing down. Instagram is a mobile арр thаt аllоwѕ uѕеrѕ to inѕtаntlу tаkе and/or uрlоаd photos аnd quickly еdit […]

22 June Facebook vs YouTube Influencer Marketing

Video marketing is all the rage, and for good reason. Consumers are 4X more likely to buy a product when they see a video about it as opposed to reading the same information. When those videos are from trusted influencers in your niche, that number can jump even higher. But for videos to work, your […]

16 June Should Artificial Intelligence be Influencing Your Influencer Strategy?

Artificial intelligence, machine learning, neural networks – Big Data is leading to an array of complex business solutions for the web-connected world. For many smaller businesses and brands, these “solutions” may seem more problematic than they’re worth. The expertise, the resources, and even the capabilities all seem better suited to enterprise-level applications. At least, they […]

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