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29 March 3 Influencer Campaigns That Got it Right

Influencer marketing has officially become a mainstream modality that is hotter than ever, with many industries set to increase their influencer budgets yet again in 2016. If you do influencer marketing correctly, it works. The results can achieve massive brand awareness, amplified sales, gigantic growth spurts for brand social media accounts, and so much more. […]

28 March How to Use Facebook’s Custom Audiences to Launch Killer Ad Campaigns

Facebook advertising is all the rage these days, but there’s so much information—and so much fine tuning you can do—that it can easily seem overwhelming. Toss in the “Custom Audience” capability and you might be ready to throw in the towel, even though you KNOW that the right audience being served the right campaign can […]

24 March Increase Your Twitter Engagement by 500%

  Social engagement is a pivotal part of growing your audience, developing brand loyalty, and turning customers into true brand advocates. But scheduling tweets for every day of the week is a rather time consuming process, and if your engagement numbers are in the dumps, it might not even seem worth it at times. More […]

22 March How to Beef Up Content Marketing Campaigns in 2016

Content marketing has evolved over the years from a prominent buzzword to an integral part of marketing in the digital space. As an essential element to online advertising, almost every brand is getting in on producing content, making it all the more difficult to stand out. Content Marketing Institute recently reported that in 2014, 38% […]

17 March 7 Things You Need to Know for the Year of Online Video

  Just in case you’ve missed all of the ongoing coverage, we thought we’d let you know: online video is here in a big way, and it’s not going away. In fact, the number of videos being published and viewed online is growing every day, with newer services like Periscope and Meerkat seeing millions of […]

15 March 4 of the Latest Marketing Tools to Help Your Brand Get Noticed

They say that Rome wasn’t built in a day. It wasn’t built without using a few genius tools either. In order to construct something that is strong and meaningful, you have to employ the right tools for the job. When it comes to marketing, building a brand is getting harder and harder. The digital space […]

14 March The Trick to Getting Responses to Your Emails

  The business world runs on emails. Need to set a meeting? Send an email. Checking in on a current project? Send an email. Trying to get noticed by potential prospects? Send an email. When reaching out to influencers, PR professionals, and prospects, you are likely to spend a good chunk of time crafting and […]

10 March The Future of Video in Social Media

  The future of human connectivity is currently undergoing a massive transformation and re-imagining; some fear that people are becoming less connected and empathetic towards one another amidst this shift. In a 2014 Pew Research survey of more than 2,500 technology experts, predictions were made about where humanity will stand by 2025. Bob Briscoe, former […]

07 March How to Find the Best influencers for Your Marketing Campaigns

  Influencer marketing is a beast for amplifying promotion, awareness, sales, and so much more if it is used correctly. In order for influencer marketing to permeate an audience and engage social followings, the right influencers have to be in place; this is the core piece that trips up most companies. Who is right for […]

02 March Marketing Hacks: Acquire Hundreds of Honest Product Reviews Fast

More than half of online all consumers research product reviews before making a purchase. With more than 1.5 billion people connected to the internet, your honest business reviews can literally make or break your business. Most people won’t even consider buying a product unless there are enough four and five star reviews to back it […]