Video content is beginning to dominate virtually every online portal these days. Head to Twitter, and you’ll inevitably see a Periscope broadcast promoted. Move to Facebook, and you are likely to have numerous notifications on how “so-and-so is now live.” And everyone’s favorite video service, YouTube, the second largest search engine on the planet, integrates with […]
Live streaming has been taking over the media as of late. No matter which social platform you are on, you are likely to see live-streamed content. Click on Facebook, and you have 10 notifications that folks you follow are live-streaming. Move to Twitter and you are likely to scroll past several updates that someone is […]
YouTube is the second largest search engine on the web. It’s a behemoth. The go-to video destination. And it’s only getting bigger. Influencers, social authorities, and brands are using the platform to build their clout while driving a variety of different goals. Everything from generating revenue to building awareness and loyalty can be achieved with […]
B2B marketers have had a notoriously tough time with successfully integrating social media strategies into their digital blueprint; especially when it comes to influencer marketing. Instagram influencer posts don’t seem to provide the same impact as they do for B2C organizations, Snapchat takeovers see minimal results, and visibility on places like Facebook and Twitter continues to […]
Brands have always been careful about which celebrities they associate with. Morals clauses in endorsement contracts allow companies to instantly sever ties with anyone who behaves “inappropriately.” These things aren’t going away, and they shouldn’t. Many brands, even most brands, need to make sure they don’t get in bed (so to speak) with the wrong […]
Video marketing is all the rage, and for good reason. Consumers are 4X more likely to buy a product when they see a video about it as opposed to reading the same information. When those videos are from trusted influencers in your niche, that number can jump even higher. But for videos to work, your target audience […]
As the second largest search engine in the world, YouTube has influenced almost 1/3 users of the Internet. Although Facebook still occupies the most monthly users (2 billion), people spend more time on YouTube (about 40 min per day) than other main social media. As you may know, YouTube is also a platform which helps […]
The Hollywood Housewives series is a mega-hit among a select, targeted female audience. For brands, these “Reality TV” stars do as well on TV as they do offline. Why? Because they understand the reality of connecting with their audience in a live environment. Imagine your favorite TV star showing up at your house to discuss their […]
Why YouTube Is So Important To the Internet The internet has its good points and bad points. But one of the positives is undoubtedly YouTube. The video sharing platform enables publishers of all kinds to share information and entertainment. It is a source of alternative news, an educational platform for anybody with an interest in […]
Have you ever wondered why despite the numerous and well-broadcasted benefits of video, some marketing teams are still not making the most of its advantages? Case in point: By 2019, 80% of the entire consumer internet traffic will be video related. Videos can boost the conversion of your landing page by up to 80% 90% of customers have testified […]