With articles touting the massive “gold rush” in influencer marketing, is it any surprise that everyone and their grandmother is looking to cash in? We understand
Brands have always been careful about which celebrities they associate with. Morals clauses in endorsement contracts allow companies to instantly sever ties with anyone who
In 2012, Mark Zuckerberg paid $1billion fоr Inѕtаgrаm, аn арр thаt had 30 milliоn uѕеrѕ and only 13 еmрlоуееѕ. Fаѕt-fоrwаrd four уеаrѕ аnd Inѕtаgrаm has
The holiday season is upon us and marketers are busy putting the finishing touches on their campaigns. If you’ve procrastinated. there’s still time for holiday
If you’re like me, you’re inundated with text alerts, Facebook posts, blog posts, YouTube Videos and the Instagram feed. As a marketer, I understand how difficult