Content marketing has evolved over the years from a prominent buzzword to an integral part of marketing in the digital space. As an essential element to online advertising, almost every brand is getting in on producing content, making it all the more difficult to stand out. Content Marketing Institute recently reported that in 2014, 38% of B2B […]
Facebook advertising is all the rage these days, but there’s so much information—and so much fine tuning you can do—that it can easily seem overwhelming. Toss in the “Custom Audience” capability and you might be ready to throw in the towel, even though you KNOW that the right audience being served the right campaign can […]
If you’re a marketer, you know better than anyone you’ve got to spend money to make money. In order to get any message out to the masses, man (or woman) power needs to be employed, materials developed, tools implemented, and so so forth. If you have a home run marketing strategy, you’re going to need […]
You know all about the marketing power of online video generally. You know how video content is currently estimated to account for more than 50% of all data transfer across the Internet, how live video sharing platforms are cropping up like weeds, how video content is now the consumer-preferred media across all demographics in virtually […]
For most brands, when it comes to building email subscribers, awareness, and social followings, time is of the essence. The goal is to obtain the most substantial results possible, by reaching as many eyeballs as you can, in a relatively short window of time; not an easy task in today’s highly competitive environment. Most brands […]
If you or your company are producing a blog that is read by more than a handful of people, webinars are a powerful tool for driving a variety of goals. Through broadcasting these events on a regular basis, you can: Build loyalty with readers/consumers Become a thought leader in your niche Increase traffic to your […]
Everyone understands how important it is to have a presence on social media. Social builds awareness, drives sales, amplifies SEO efforts, and forges a path for businesses to achieve many other organizational goals. The problem, however, is that social media is an incredibly obstreperous place on the web, making it increasingly challenging for brands to […]
Company leaders pour their blood, sweat, tears, and hard earned dollars into building brands and achieving growth. Every step of the journey, from creating your startup to becoming an established business, requires immense focus, perseverance, and an excellent strategy for climbing to each new rung on the ladder. At a certain point in a company’s […]
In the tech space, if Google wants in on the action, you’re in the right modality. With its recent acquisition of FameBit, a platform which helps connect brands and social media stars, influencer marketing is officially on the digital map. Despite the recent buyout, influencer marketing has been quite the controversial topic among marketers in recent […]
The pace at which social media evolves has left behind a generous trail of confusion, misconceptions, and downright myths about how these platforms operate. If your brand is going to succeed in the world of social networking, these fabrications must be cast aside with haste; the longer you dwell in a social media fairy tale, […]