The phrase “digital marketing” conjures a certain set of tactics for most advertisers: Content marketing, social adverts, SEO, PPC, and similar contemporary methods. One discipline that rarely emerges in this type of exercise, however, is affiliate marketing. This strategy is often overlooked because it is a highly misunderstood process that often plays out in the background […]
Just in case you’ve missed all of the ongoing coverage, we thought we’d let you know: online video is here in a big way, and it’s not going away. In fact, the number of videos being published and viewed online is growing every day, with newer services like Periscope and Meerkat seeing millions of daily […]
The advent of digital connectivity and social media have changed the world in unimaginable ways. Cultural norms, business practices, social interactions, and the rules to success have all drastically shifted and been reformed to fit the information age; the challenge is that few are talking about how to thrive in world where change is the […]