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24 April SURVEY: Which Marketing Channel is 40% More Effective than Facebook and Twitter Combined?

Email is anything but dead. That is, according to the latest McKinsey & Company study, email is still an amazing 40 times more effective at acquiring customers than Facebook and Twitter combined. In fact, the study points out, 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is […]