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29 October The No Bullshit Guide to Influencer Marketing (How to Video)

Working with influencers in your industry is the single best marketing tactic with the highest ROI. Even if you think you understand influencer marketing, you probably haven’t seen it from your customers’ perspective. I play the role of customer in this video and walk you through step by step how they learn to buy your product […]

28 October How to Create a Brand Advocate Community that Drives Revenue

  People’s purchase decisions are more informed than ever before.  Buyers not around waiting for a company to give them the data they need.  They’re conducting extensive, personalized research before speaking to any sales professional. Brand advocates can influence those decisions, cultivating brand loyalty, and generating an abundance of qualified leads through social engagement. Like […]

19 October How to Create a Viral Influence Marketing Campaign: The Blab Overview

Dollar-for-dollar, the ROI on a viral influence marketing campaign can be far greater than on any other marketing campaign.  Many brands struggle with execution, however; in large part because the field is rapidly evolving and experienced influence marketers are few and far between. Recently, Fanatics Media CEO Mark Fidelman took to the live streaming platform […]

13 October The Psychology of Successful Influencer Marketing

There are conscious and subconscious motivating factors behind every decision. Every purchase made by consumers, be it hamburgers or the latest iPhone, is heavily influenced by the psychology of the related marketing materials. And when established influencers are thrown into the mix, things get taken to a whole new level. Influencer marketing has become a […]

09 October The One-Page Guide to Contest Marketing

Your most critical marketing goal is likely this: Get more eyeballs. Brand awareness is the first step to long-lasting success. For most businesses, engaging a consumer base online is a rather large hurdle to overcome. Whatever you’re industry, you’ve got competition. Sometimes, a lot of competition. Establishing an interactive audience happens through content that not […]

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