Apparently, 2018 will be the year of Influencers, chatbots and short videos.
The landscape of social media and online marketing changes constantly with new trends overtaking the old in an often-speedy manner. Keeping up with those trends and predicting where the market will head towards is vital for anyone who works in the business.
For instance, it is vital to consider the impact video has had on social media and marketing. In fact, it is estimated that video will account for 80 percent of global internet traffic by 2020. Even now, an estimated 87 percent of marketers already use video in their campaigns with great success.
Such trends are not just evident by the way marketers approach content but also by the way industry leaders respond to them and the areas in which they invest. The major players in the social media field have all invested heavily into video.
Importantly, trends often have to be broken into several subcategories as focusing on them as an entire area can be highly ineffective for marketers and confusing for the end user.
As far as video is concerned, for instance, there has to be a clear distinction between video hosted on platforms like Facebook and YouTube. Even then, there has to be another distinction between traditional video and newer forms like live streaming.
After all, the market of live streaming is expected to be worth more than $70 billion by 2021. The vast majority of users would rather watch live videos rather than reading a text post, which showcases exactly how powerful a tool live streaming can be.