Influencer marketing is a beast for amplifying promotion, awareness, sales, and so much more if it is used correctly. In order for influencer marketing to permeate an audience and engage social followings, the right influencers have to be in place; this is the core piece that trips up most companies. Who is right for your brand?
According to recent reports from Fashion & Beauty Monitor and Econsultancy, 73% of marketers believe that identifying influencers is their greatest challenge. This is a massive challenge; not employing the most fitting individuals can cause an influence campaign to tank from word go.
At Fanatics Media, we know how to find the most relevant and engaging influencers for any campaign. It’s not easy. It takes hours of research and communications. But there is a method to this madness.
Check out Fanatics Media’s CEO, Mark Fidelman, break it down in under a minute:
How to Identify Ideal Influencers
In order to understand which influencers are perfect for your campaign, you must first be intimately aware of your target audience as well as their pain points, interests, likes and dislikes, and everything else that will help you drill down to the core of what makes these people tick. We advocate voice of the customer surveys asking a myriad of questions that will help zero in on the community demographic – that’s the info you’ll need to locate influencers that will be most valuable to your efforts.
Once the audience has been defined, we leverage the most sophisticated and refined discovery and engagement tools on the market. Through the power of apps like Little Bird, Klear, and GroupHigh, and many others, we are able to identify the most appropriate influencers for any given niche as well as measure their social influence, clout among fellow influencers, engagement metrics, and loads more. With this information in hand, you can assemble an incredibly powerful list of social influencers that will help your campaign make a significant impact.
Think you’re ready to see why influencer marketing is the most effective marketing modality in the space of social connectivity? Give us a call at 760-262-4252 or send an email to firstname.lastname@example.org and can build you a list of influencers that will rock your company’s message and social presence.