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25 June 139 Reasons Why Inѕtаgrаm Advеrtiѕing is the Future

In 2012, Mark Zuckerberg paid $1billion fоr Inѕtаgrаm, аn арр thаt had 30 milliоn uѕеrѕ and only 13 еmрlоуееѕ. Fаѕt-fоrwаrd four уеаrѕ аnd Inѕtаgrаm has оvеr 500 million users, аnd thаt growth shows nо ѕign оf ѕlоwing down. Instagram is a mobile арр thаt аllоwѕ uѕеrѕ to inѕtаntlу tаkе and/or uрlоаd photos аnd quickly еdit […]

22 June Facebook vs YouTube Influencer Marketing

Video marketing is all the rage, and for good reason. Consumers are 4X more likely to buy a product when they see a video about it as opposed to reading the same information. When those videos are from trusted influencers in your niche, that number can jump even higher. But for videos to work, your […]

07 March 3 Tricks to Creating a Better Marketing Strategy on LinkedIn

“Your LinkedIn profile should leave no room for doubt about the kind of job you’re looking for and why you’re the best person for that position.” ― Melanie Pinola, Lead Writer at Zapier The newly acquired Microsoft property, LinkedIn, is at the epicenter of digital business networking. With over 450 million members residing in nearly every industry, […]

03 February You Can do Better than Facebook Ads. Here’s How.

“The secret to social media success is to think and act like a member first, and a marketer second.” – Mari Smith, Facebook Marketing Expert Great advice, Mari – but does Facebook really follow the formula of “think and act like a member first and a marketer second?” The platform has become such a vital […]

06 December Debunking the most Popular Social Media Myths

The pace at which social media evolves has left behind a generous trail of confusion, misconceptions, and downright myths about how these platforms operate. If your brand is going to succeed in the world of social networking, these fabrications must be cast aside with haste; the longer you dwell in a social media fairy tale, […]

26 April Is Snapchat a Marketing Winner or Loser?

Snapchat is a rabble-rouser. People are insanely opinionated about this bold new social player. In just a few short years, the channel has accrued more than 100 million daily active users with reports of its monthly active users nearing the 200 million mark. Additionally, Snapchat’s video traffic rivals that of Facebook, reaching 8 billion daily […]

12 April The Most Powerful Instagram Marketing Hack

Marketing on Instagram is a must for many brands these days. Instagram boasts more than 400 million users, stellar engagement stats, and can score you major authority and authenticity points with the younger generations, who dominate the platform. With new and improved ad features hitting the platform just a few months ago, advertisers from all […]

28 March How to Use Facebook’s Custom Audiences to Launch Killer Ad Campaigns

Facebook advertising is all the rage these days, but there’s so much information—and so much fine tuning you can do—that it can easily seem overwhelming. Toss in the “Custom Audience” capability and you might be ready to throw in the towel, even though you KNOW that the right audience being served the right campaign can […]

24 March Increase Your Twitter Engagement by 500%

  Social engagement is a pivotal part of growing your audience, developing brand loyalty, and turning customers into true brand advocates. But scheduling tweets for every day of the week is a rather time consuming process, and if your engagement numbers are in the dumps, it might not even seem worth it at times. More […]

10 March The Future of Video in Social Media

  The future of human connectivity is currently undergoing a massive transformation and re-imagining; some fear that people are becoming less connected and empathetic towards one another amidst this shift. In a 2014 Pew Research survey of more than 2,500 technology experts, predictions were made about where humanity will stand by 2025. Bob Briscoe, former […]