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23 July How to Use Evergreen Content to Drive Sales Opportunities

SPEAKERS Mark Fidelman, Matt DeCoursey TRANSCRIPT Matt DeCoursey  00:00 So like a news article is for the most part not what I would call evergreen content a piece written about leadership, or how to build a business with some timeless advice would be a better example of evergreen content. Mark Fidelman  00:14 Okay. And, you […]

17 May How to Build a Compelling Subscription Model Business

Subscribe to the Digital Brand Building Podcast: Hello everyone, welcome to the digital brand builder. Joining me today is Robbie Kalman Baxter and we’re going to talk about one of my favorite subjects, and a subject, I need to know more about which is what brought Robbie on, and that is subscription models and what […]

30 January How Inbound Marketing is Changing the Game in 2019

The ongoing, ever-changing dіgіtаl revolution mеаnѕ соmраnіеѕ nееd tо constantly rеvаmр thеіr dіgіtаl еngаgеmеnt ѕtrаtеgу in order tо stay аhеаd оf thе gаmе оr at lеаѕt kеер up with it. Tарріng іntо thе орроrtunіtіеѕ dіgіtаl рrеѕеntѕ ѕhоuld be a core part оf аll buѕіnеѕѕ ѕtrаtеgу, lеvеrаgіng іnѕіghtѕ from dіgіtаl tо feed іntо everything frоm products […]

26 November 6 Website SEO Optimization Essentials for 2019

Web optimization or search engine optimization (SEO) is the process of making adjustments to the content on your website to make it rank higher in search engine search result pages (SERP).   Search engines use a number of factors to determine what content should appear where after a random search, and that is what you […]

02 January What Does 2018 Hold for the Future of Performance Marketing?

The phrase “digital marketing” conjures a certain set of tactics for most advertisers: Content marketing, social adverts, SEO, PPC, and similar contemporary methods. One discipline that rarely emerges in this type of exercise, however, is  affiliate marketing. This strategy is often overlooked because it is a highly misunderstood process that often plays out in the […]

15 November Here is a List of All the 2018 Social Media Trends

Apparently, 2018 will be the year of Influencers, chatbots and short videos. The landscape of social media and online marketing changes constantly with new trends overtaking the old in an often-speedy manner. Keeping up with those trends and predicting where the market will head towards is vital for anyone who works in the business. For […]

13 November 2018 Spending Trends in Influencer Marketing

For the last year or two, you can’t go anywhere without hearing about influencers and the incredible power they wield as marketers. When it comes to influencer marketing spending, 2018 is going to prove to be another banner year. So, be prepared to free up a portion of your budget to take advantage of this […]

26 October 12 Mind-Blowing YouTube Statistics for 2017

Why YouTube Is So Important To the Internet The internet has its good points and bad points. But one of the positives is undoubtedly YouTube. The video sharing platform enables publishers of all kinds to share information and entertainment.  It is a source of alternative news, an educational platform for anybody with an interest in […]

23 October How to Make a Business Podcast Successful (Video)

What does it take to make a business podcast successful? You already know that a podcast is a powerful digital marketing tool that allows you to reach out to potential clients where they never leave – their mobile devices. As such, with podcasting, your business can greatly benefit from increased traffic generation, brand awareness, and […]

21 October Why It’s So Much Harder To Get Your Customers’ Attention

If you’re like me, you’re inundated with text alerts, Facebook posts, blog posts, YouTube Videos and the Instagram feed. As a marketer, I understand how difficult it is to break through the noise when you’re competing with Kim Kardashian and cute cat videos. But you simply must break through the noise to put your product in […]

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