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Fanatics Media

21 October Why It’s So Much Harder To Get Your Customers’ Attention

If you’re like me, you’re inundated with text alerts, Facebook posts, blog posts, YouTube Videos and the Instagram feed. As a marketer, I understand how difficult it is to break through the noise when you’re competing with Kim Kardashian and cute cat videos. But you simply must break through the noise to put your product in […]

19 October How Brands are Winning with Live Streaming Influencers

The Hollywood Housewives series is a mega-hit among a select, targeted female audience. For brands, these “Reality TV” stars do as well on TV as they do offline. Why? Because they understand the reality of connecting with their audience in a live environment. Imagine your favorite TV star showing up at your house to discuss their […]

11 October 10 Smart Holiday Marketing Strategies to Break Through the Noise

The holiday season is upon us and marketers are busy putting the finishing touches on their campaigns. If you’ve procrastinated. there’s still time for holiday marketing (especially influencer marketing), but what can you do? Which approaches will break through all that holiday noise? To find out, take a look at the overview below, as well as […]

25 June 139 Reasons Why Inѕtаgrаm Advеrtiѕing is the Future

In 2012, Mark Zuckerberg paid $1billion fоr Inѕtаgrаm, аn арр thаt had 30 milliоn uѕеrѕ and only 13 еmрlоуееѕ. Fаѕt-fоrwаrd four уеаrѕ аnd Inѕtаgrаm has оvеr 500 million users, аnd thаt growth shows nо ѕign оf ѕlоwing down. Instagram is a mobile арр thаt аllоwѕ uѕеrѕ to inѕtаntlу tаkе and/or uрlоаd photos аnd quickly еdit […]

06 June Augmented vs. Virtual Reality Marketing (Infographic)

Despite the AR/VR hype, only the Pokemon Go game has broken the “who gives a sh#t” test for marketers. But most marketers I talk to, still don’t know the difference between Augmented Reality (AR) and Virtual Reality (VR) so when I came across this infographic, I had to post it. What is the Difference Between […]

06 June Jeremy Meeks is not a Perfect Influencer, but he Doesn’t Need to be

Brands have always been careful about which celebrities they associate with. Morals clauses in endorsement contracts allow companies to instantly sever ties with anyone who behaves “inappropriately.” These things aren’t going away, and they shouldn’t. Many brands, even most brands, need to make sure they don’t get in bed (so to speak) with the wrong […]

23 January How to Know Your Influencer Marketing Agency is Legit

With articles touting the massive “gold rush” in influencer marketing, is it any surprise that everyone and their grandmother is looking to cash in? We understand that influencer marketing is a hot button item right now, and with good reason; influencer campaigns provide insane results when managed properly. “When managed properly” are the key words […]

06 December Debunking the most Popular Social Media Myths

The pace at which social media evolves has left behind a generous trail of confusion, misconceptions, and downright myths about how these platforms operate. If your brand is going to succeed in the world of social networking, these fabrications must be cast aside with haste; the longer you dwell in a social media fairy tale, […]

15 November Podcast Alert: Learning to Leverage Influencers

In the tech space, if Google wants in on the action, you’re in the right modality. With its recent acquisition of FameBit, a platform which helps connect brands and social media stars, influencer marketing is officially on the digital map. Despite the recent buyout, influencer marketing has been quite the controversial topic among marketers in […]

17 October How to Choose the Right Marketing Agency for Your Business

  Company leaders pour their blood, sweat, tears, and hard earned dollars into building brands and achieving growth. Every step of the journey, from creating your startup to becoming an established business, requires immense focus, perseverance, and an excellent strategy for climbing to each new rung on the ladder. At a certain point in a […]