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19 June How this Marketing Calculator Generated 11,592 Leads

I always like to find new approaches that work new tips and tricks really to help you out and help myself out. And I came across one where a marketer generated 11,592 leads for venture pact and venture pact is a software development marketplace. And what they did is they launched a lead generating calculator that basically asked the question, find out how much your app costs.

17 May How to Build a Compelling Subscription Model Business

Subscribe to the Digital Brand Building Podcast: Hello everyone, welcome to the digital brand builder. Joining me today is Robbie Kalman Baxter and we’re going to talk about one of my favorite subjects, and a subject, I need to know more about which is what brought Robbie on, and that is subscription models and what […]

27 April This Landing Page Growth Hack is a Must Try

Transcript: I’ve done some of these variation hacks before. This one takes the cake though. And I was given permission to show this. This isn’t from me, but certainly, something that I’m going to use in the future. So let’s take a look at it. There’s variation A, which you can see is $29. It’s […]

24 April A Minor Navigation Bar Change increased CTR by 47%

Optimizely ran a very simple ad test. But the results were pretty shocking. In fact, just a simple change on a popular call to action, within a landing page, increase the click-through rate by 47%. And I’ve seen a lot of these, this one doesn’t seem obvious, but according to Optimizely, it really works. So […]

23 April How to Develop a Signature Product that Sells

We’re. Um, so yeah I’ve got, I’ve got two clients that are professional streamers and then we’re doing our own conference called stream con in two months. Well, for streamers so I love talking about it, Mark Fidelman  00:14 love it. Wonderful. Wonderful. Okay, so today we’re going to talk about, you know, kind of […]

21 October Why It’s So Much Harder To Get Your Customers’ Attention

If you’re like me, you’re inundated with text alerts, Facebook posts, blog posts, YouTube Videos and the Instagram feed. As a marketer, I understand how difficult it is to break through the noise when you’re competing with Kim Kardashian and cute cat videos. But you simply must break through the noise to put your product in […]

19 October How Brands are Winning with Live Streaming Influencers

The Hollywood Housewives series is a mega-hit among a select, targeted female audience. For brands, these “Reality TV” stars do as well on TV as they do offline. Why? Because they understand the reality of connecting with their audience in a live environment. Imagine your favorite TV star showing up at your house to discuss their […]

11 October 10 Smart Holiday Marketing Strategies to Break Through the Noise

The holiday season is upon us and marketers are busy putting the finishing touches on their campaigns. If you’ve procrastinated. there’s still time for holiday marketing (especially influencer marketing), but what can you do? Which approaches will break through all that holiday noise? To find out, take a look at the overview below, as well as […]

25 June 139 Reasons Why Inѕtаgrаm Advеrtiѕing is the Future

In 2012, Mark Zuckerberg paid $1billion fоr Inѕtаgrаm, аn арр thаt had 30 milliоn uѕеrѕ and only 13 еmрlоуееѕ. Fаѕt-fоrwаrd four уеаrѕ аnd Inѕtаgrаm has оvеr 500 million users, аnd thаt growth shows nо ѕign оf ѕlоwing down. Instagram is a mobile арр thаt аllоwѕ uѕеrѕ to inѕtаntlу tаkе and/or uрlоаd photos аnd quickly еdit […]

06 June Augmented vs. Virtual Reality Marketing (Infographic)

Despite the AR/VR hype, only the Pokemon Go game has broken the “who gives a sh#t” test for marketers. But most marketers I talk to, still don’t know the difference between Augmented Reality (AR) and Virtual Reality (VR) so when I came across this infographic, I had to post it. What is the Difference Between […]

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