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15 November Here is a List of All the 2018 Social Media Trends

Apparently, 2018 will be the year of Influencers, chatbots and short videos. The landscape of social media and online marketing changes constantly with new trends overtaking the old in an often-speedy manner. Keeping up with those trends and predicting where the market will head towards is vital for anyone who works in the business. For […]

13 November 2018 Spending Trends in Influencer Marketing

For the last year or two, you can’t go anywhere without hearing about influencers and the incredible power they wield as marketers. When it comes to influencer marketing spending, 2018 is going to prove to be another banner year. So, be prepared to free up a portion of your budget to take advantage of this […]

29 June Is Your Influencer Full of Goop? Realigning Influencer Strategy

Influencers have never been “one size fits all.” It’s not just a matter of different audiences, either. Sure, brands need influencers with audiences that align with their own target consumers, but brands also need influencers who share their values, their image, and to some extent their voice. This cuts both ways. Brands don’t want their […]

25 June 139 Reasons Why Inѕtаgrаm Advеrtiѕing is the Future

In 2012, Mark Zuckerberg paid $1billion fоr Inѕtаgrаm, аn арр thаt had 30 milliоn uѕеrѕ and only 13 еmрlоуееѕ. Fаѕt-fоrwаrd four уеаrѕ аnd Inѕtаgrаm has оvеr 500 million users, аnd thаt growth shows nо ѕign оf ѕlоwing down. Instagram is a mobile арр thаt аllоwѕ uѕеrѕ to inѕtаntlу tаkе and/or uрlоаd photos аnd quickly еdit […]

22 June Facebook vs YouTube Influencer Marketing

Video marketing is all the rage, and for good reason. Consumers are 4X more likely to buy a product when they see a video about it as opposed to reading the same information. When those videos are from trusted influencers in your niche, that number can jump even higher. But for videos to work, your […]

16 June Should Artificial Intelligence be Influencing Your Influencer Strategy?

Artificial intelligence, machine learning, neural networks – Big Data is leading to an array of complex business solutions for the web-connected world. For many smaller businesses and brands, these “solutions” may seem more problematic than they’re worth. The expertise, the resources, and even the capabilities all seem better suited to enterprise-level applications. At least, they […]

12 June How to Use Artificial Intelligence bots and Influencers to Drive Sales

When Lending Times asked Crafty.ai to help them develop a lead generation program that automated the process of connecting with influencers, they had no idea how successful it would be or that they would be using an artificial intelligence bot to do it. Lending Times leveraged Crafty AI to automate the process of understanding the […]

06 June Jeremy Meeks is not a Perfect Influencer, but he Doesn’t Need to be

Brands have always been careful about which celebrities they associate with. Morals clauses in endorsement contracts allow companies to instantly sever ties with anyone who behaves “inappropriately.” These things aren’t going away, and they shouldn’t. Many brands, even most brands, need to make sure they don’t get in bed (so to speak) with the wrong […]

02 March Influencer Marketing in B2B: Why Video is the Way to Go

B2B marketers have had a notoriously tough time with successfully integrating social media strategies into their digital blueprint; especially when it comes to influencer marketing. Instagram influencer posts don’t seem to provide the same impact as they do for B2C organizations, Snapchat takeovers see minimal results, and visibility on places like Facebook and Twitter continues […]

03 February You Can do Better than Facebook Ads. Here’s How.

“The secret to social media success is to think and act like a member first, and a marketer second.” – Mari Smith, Facebook Marketing Expert Great advice, Mari – but does Facebook really follow the formula of “think and act like a member first and a marketer second?” The platform has become such a vital […]