Influencer marketing has officially become a mainstream modality that is hotter than ever, with many industries set to increase their influencer budgets yet again in 2016.
Over the past several years, influencer marketing has been building momentum and has transformed into an epic advertising force, thanks to out-of-touch marketing messages and
As technology becomes more sophisticated with each passing year, it continues to alter the landscape of how humans communicate, learn, and shop. These same advancements
YouTube is the second largest search engine on the web. It’s a behemoth. The go-to video destination. And it’s only getting bigger. Influencers, social authorities,
“In a world in which we have little external control over the brand narrative, communications professionals must influence, not wrangle, the way the narrative spreads
With articles touting the massive “gold rush” in influencer marketing, is it any surprise that everyone and their grandmother is looking to cash in? We understand
B2B marketers have had a notoriously tough time with successfully integrating social media strategies into their digital blueprint; especially when it comes to influencer marketing. Instagram