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19 October How Brands are Winning with Live Streaming Influencers

The Hollywood Housewives series is a mega-hit among a select, targeted female audience. For brands, these “Reality TV” stars do as well on TV as they do offline. Why? Because they understand the reality of connecting with their audience in a live environment. Imagine your favorite TV star showing up at your house to discuss their […]

06 October How Rent the Runway Created a New Kind of Shopping Experience

Admin note: Our very own Mark Fidelman hosted an influencer series with Oracle, this is one of those videos.   In 2016, e-commerce retail sales were expected to hit upwards of $1.9 trillion; a forecasted growth rate of 23.7%. Some have also predicted that this figure is expected to skyrocket to over $4 trillion by 2020. […]

28 September 8 Simple Ways for Beginners to Make Money with YouTube

As the second largest search engine in the world, YouTube has influenced almost 1/3 users of the Internet. Although Facebook still occupies the most monthly users (2 billion), people spend more time on YouTube (about 40 min per day) than other main social media. As you may know, YouTube is also a platform which helps […]

29 June Is Your Influencer Full of Goop? Realigning Influencer Strategy

Influencers have never been “one size fits all.” It’s not just a matter of different audiences, either. Sure, brands need influencers with audiences that align with their own target consumers, but brands also need influencers who share their values, their image, and to some extent their voice. This cuts both ways. Brands don’t want their […]

22 August Greg Mercer Explains the Science to Amazon Success

Product research is possibly the most difficult hurdle to becoming an Amazon seller. Potential merchants must sift through pages and pages of best selling items on Amazon, eBay trends, and other ecommerce platforms, searching for the perfect product to sell. All the while, they must keep in mind how competitive a niche might be, product […]

01 December YouTube Marketing Advice from Today’s Biggest Influencers

YouTube is a driving force to building brand awareness, developing a substantial following, and generating sales. As the second largest search engine on the planet, people are constantly turning to YouTube influencers to discover helpful tips, find reputable products, and honest reviews. On YouTube, the fitness industry is one of the most competitive niches by […]