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29 June Is Your Influencer Full of Goop? Realigning Influencer Strategy

Influencers have never been “one size fits all.” It’s not just a matter of different audiences, either. Sure, brands need influencers with audiences that align with their own target consumers, but brands also need influencers who share their values, their image, and to some extent their voice. This cuts both ways. Brands don’t want their […]

22 August Greg Mercer Explains the Science to Amazon Success

Product research is possibly the most difficult hurdle to becoming an Amazon seller. Potential merchants must sift through pages and pages of best selling items on Amazon, eBay trends, and other ecommerce platforms, searching for the perfect product to sell. All the while, they must keep in mind how competitive a niche might be, product […]

01 December YouTube Marketing Advice from Today’s Biggest Influencers

YouTube is a driving force to building brand awareness, developing a substantial following, and generating sales. As the second largest search engine on the planet, people are constantly turning to YouTube influencers to discover helpful tips, find reputable products, and honest reviews. On YouTube, the fitness industry is one of the most competitive niches by […]