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There are conscious and subconscious motivating factors behind every decision. Every purchase made by consumers, be it hamburgers or the latest iPhone, is heavily influenced by the psychology of the related marketing materials. And when established influencers are thrown into the mix, things get taken to a whole new level. Influencer marketing has become a […]
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There are conscious and subconscious motivating factors behind every decision. Every purchase made by consumers, be it hamburgers or the latest iPhone, is heavily influenced by the psychology of the related marketing materials. And when established influencers are thrown into the mix, things get taken to a whole new level. Influencer marketing has become a […]
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There are conscious and subconscious motivating factors behind every decision. Every purchase made by consumers, be it hamburgers or the latest iPhone, is heavily influenced by the psychology of the related marketing materials. And when established influencers are thrown into the mix, things get taken to a whole new level. Influencer marketing has become a […]

Marketing Fanatics Blog

13 October The Psychology of Successful Influencer Marketing

There are conscious and subconscious motivating factors behind every decision. Every purchase made by consumers, be it hamburgers or the latest iPhone, is heavily influenced by the psychology of the related marketing materials. And when established influencers are thrown into the mix, things get taken to a whole new level. Influencer marketing has become a […]

09 October The One-Page Guide to Contest Marketing

Your most critical marketing goal is likely this: Get more eyeballs. Brand awareness is the first step to long-lasting success. For most businesses, engaging a consumer base online is a rather large hurdle to overcome. Whatever you’re industry, you’ve got competition. Sometimes, a lot of competition. Establishing an interactive audience happens through content that not […]

28 September 3 Influence Marketing Campaigns in Beauty That Went Viral

Beauty is only skin deep, but the right marketing campaign can get right to a person’s core.. Whether your approach is spunky, straightforward, or plain old fun, get an influencer on board and you’re far more likely to see your campaign go viral. Here’s an example of each just to show you what we mean. […]

28 September The Proven Science of Creating a Viral Infographic

Human beings are hardwired to be visual learners. As a species, we absorb visual data faster than any other form of transmitted information. This is precisely why visual content is currently experiencing such a massive surge in online popularity and why people love infographics so darn much. When the term “infographics” is searched through Google, […]

17 September How to Make an Influencer Marketing Campaign that Rocks: 3 Secrets to Success

  Influencer marketing is a red hot premise with a heck of a lot of confusion. Influencer marketing campaigns are one of the single most effective avenues a brand can utilize to expand reach, cement credibility, and become an established thought leader within any given niche. But it’s hardly a one-size-fits-all execution and the devil, […]

08 September 3 Consumer Tech Campaigns That Went Viral with Influencer Marketing

Influencer marketing. It’s all the rage, but like many newer (or new-again) marketing efforts in the digital age, it isn’t often well understood or well implemented. Part of the problem lies in the diversity of “influencers” out there and the myriad ways their positions of authority can be tapped into by different brands. Here are […]

02 September Drive Epic Exposure and Brand Awareness with Periscope

Visual content is now the marketing money shot. From the massive amounts of image accompanied posts on Facebook and Twitter, to YouTube’s 1 billion plus monthly active users; people want visual content. As this trend continues to explode, the new and innovative social live streaming site, Periscope, emerges with the potential to dramatically shift online marketing. […]

26 August How to Create an International Social Media Strategy that Sells

Many brands struggle to establish a meaningful presence outside local boundaries. While social media has made a global reach possible for all to achieve, it is still a difficult undertaking. Here are 4 steps toward social globalization that your brand can take to reach the masses; all steps we employ regularly at Evolve! with far-reaching […]

11 August The Top 30 Most Influential Health and Beauty YouTube Stars

Video isn’t just a nice-to-have or last-minute add-on anymore.  It’s quickly become the single-most effective way to spread a brand’s message through on a trusted, person-to-person basis.  It has therefore become core to many digital marketing campaigns. In parallel many brands are flocking to so-called social media stars whose value essentially lies in their large number […]

19 May The Growth Hacking Model at Facebook, Twitter and Quora

At Evolve! we’re constantly on the lookout for what I call Andy Johns growth hacks for our clients. If you don’t know Andy, you should follow him online. I also wrote about him on Forbes here. Much of what we learned and developed into a model, was developed from Johns’ insights from Facebook, Twitter and […]

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