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Marketing Fanatics Blog

12 November How Red Bull Built a YouTube Channel With A Billion Views

Few modern brands have done a better job of building a brand that delivers results than  Red Bull. The Austrian-based energy drink maker is all about living life on the edge — or at least aspiring to do so as you indulge in a taurine-fueled fantasy one can at a time. Red Bull is far […]

10 November Master Periscope and Meerkat Live Streaming (How To Tips)

Live streaming video services are one of the hottest new marketing trends. With platforms such as Periscope, Blab, and Meerkat dominating headlines, marketers are flocking to these spaces to leverage the benefits of intimate audience engagement and authentic brand portrayal. But while the platforms may be drawing bigger and bigger audiences, not all streamers are […]

05 November The Startup’s Guide to Influencer Marketing

Thanks to social media, influencer marketing has become a juggernaut for increasing leads, brand awareness, sales, and just about any other business goal you can think of. PeerIndex CEO, Azeem Azhar states that, “Influence marketing is going to be huge – and will become an essential part of the marketing mix over the coming years.  […]

03 November How to Create an Unforgettably Powerful Personal Brand

by Tina Courtney Thanks to the irrepressible popularity of social media, the lines between personal and professional branding have been almost completely erased. Today, it is essential for any business person to have an established personal brand; personal branding helps to authenticate an individual as a thought-leader, expand their reach, and contribute to their revenue […]

29 October The No Bullshit Guide to Influencer Marketing (How to Video)

Working with influencers in your industry is the single best marketing tactic with the highest ROI. Even if you think you understand influencer marketing, you probably haven’t seen it from your customers’ perspective. I play the role of customer in this video and walk you through step by step how they learn to buy your product […]

28 October How to Create a Brand Advocate Community that Drives Revenue

  People’s purchase decisions are more informed than ever before.  Buyers not around waiting for a company to give them the data they need.  They’re conducting extensive, personalized research before speaking to any sales professional. Brand advocates can influence those decisions, cultivating brand loyalty, and generating an abundance of qualified leads through social engagement. Like […]

19 October How to Create a Viral Influence Marketing Campaign: The Blab Overview

Dollar-for-dollar, the ROI on a viral influence marketing campaign can be far greater than on any other marketing campaign.  Many brands struggle with execution, however; in large part because the field is rapidly evolving and experienced influence marketers are few and far between. Recently, Fanatics Media CEO Mark Fidelman took to the live streaming platform […]

13 October The Psychology of Successful Influencer Marketing

There are conscious and subconscious motivating factors behind every decision. Every purchase made by consumers, be it hamburgers or the latest iPhone, is heavily influenced by the psychology of the related marketing materials. And when established influencers are thrown into the mix, things get taken to a whole new level. Influencer marketing has become a […]

09 October The One-Page Guide to Contest Marketing

Your most critical marketing goal is likely this: Get more eyeballs. Brand awareness is the first step to long-lasting success. For most businesses, engaging a consumer base online is a rather large hurdle to overcome. Whatever you’re industry, you’ve got competition. Sometimes, a lot of competition. Establishing an interactive audience happens through content that not […]

28 September 3 Influence Marketing Campaigns in Beauty That Went Viral

Beauty is only skin deep, but the right marketing campaign can get right to a person’s core.. Whether your approach is spunky, straightforward, or plain old fun, get an influencer on board and you’re far more likely to see your campaign go viral. Here’s an example of each just to show you what we mean. […]

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