Despite the AR/VR hype, only the Pokemon Go game has broken the “who gives a sh#t” test for marketers. But most marketers I talk to, still don’t know the difference between Augmented Reality (AR) and Virtual Reality (VR) so when I came across this infographic, I had to post it.
What is the Difference Between Virtual Reality and Augmented Reality?
Virtual reality and augmented reality are different things.. They are similar in providing virtual realities but they differ in the approach and the experience.
How Can Marketers Use Virtual and Augmented Reality?
You may think VR/AR are just for games and entertainment, but there are emerging marketing examples that you should be paying attention to.
Here are some examples:
- Experiences that transport you to another time and place: Experience travel destinations or a day at the ballpark.
- Need to be trained on a new marketing tool, solution or service, let VR show you how from the perspective of the trainer.
- Choose your own adventure. Let your future customer experience your solution or product through a series of what if scenarios.
- Want to see how your product will look on your prospective customer let them try it on virtually first.
- Location based overlays based on geography are a great way to let your customers find you in context.
- Scan products in store to get more detail on them.
For a visual example of the difference between the two, check out this infographic.