Did you catch Facebook’s recent announcement about Chatbots?
Facebook is doubling down on them because they and I realize the potential. It’s not just the potential to engage with your prospective customers, it’s the potential to develop strong relationships with them via artificial and human intelligence.
in Juniper’s new research, Chatbots: Retail, eCommerce, Banking & Healthcare 2017-2022, forecasts that chatbots will be responsible for cost savings of over $8 billion per annum by 2022, up from $20 million this year.
Chatbots are heading for mainstream for solid business reasons. They work. Or can work.
Facebook took major steps to announce its all out committment to Chatbots. The first is a a chatbot training ground called ParlAI—a play on words which stems from its primarily French-speaking researchers. Moreover, Facebook is sharing ParlAI with the world as an open source tool. Facebook is offering the training software so that developers and researchers can use it to train their chatbot “agents.”
The second step involves allow messenger subscribers to be notified by brands as a red dot notification on their mobile phones. How many of us can ignore them for any length of time? Not many of us. That means, if you subscribe to a brand’s Messenger bot, they can show up as a notification on Facebook. The open rates are off the chart.
Yes, Facebook will eventually close this loop hole as marketer’s start to abuse the situation, but early adopters will have a distinct advantage for the next 12 months.
But for retailers or for any organizaton looking to sell more product, Facebook is making a major case for using chatbots for online retail purchases. This is going to happen folks.
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